Whipping business sense into shape

When Cabel McElderry was trying to establish himself as a local personal trainer a decade ago, he faced an uphill struggle.

When Cabel McElderry was trying to establish himself as a local personal trainer a decade ago, he faced an uphill struggle.

“Here in Red Deer there was no market for personal training,” remembers McElderry, who is now an owner of One-to-1 Fitness. “There were a couple of people who called themselves trainers, but nobody really thought of personal training as a serious profession.”

The situation has improved, with a growing number of people assuming responsibility for their health and fitness.

But it’s still a tough industry to break into.

The certification process that personal trainers undergo may give them the knowledge and tools they need to help clients. But it doesn’t really teach them how to run a successful business, said McElderry.

“To my knowledge, there is next to nothing — if anything — in Canada,” he said of business education programs for existing and aspiring personal trainers.

McElderry hopes to change this, beginning next weekend in Calgary. He’s joined forces with Andrea Thatcher, president of Bodysense Wellness and an instructor and examiner for certification body Can-Fit-Pro; and Fred Sarkari, a human behavior expert and bestselling author who has conducted workshops for the likes of Microsoft, Coca-Cola and Home Depot.

The trio will share their expertise on a variety of topics that could help personal trainers surpass the hurdle of building a successful business.

Entitled The Business Building Weekend for Fitness Professionals, the Sept. 12 and 13 seminar will cover such topics as connecting with clients and developing relationships, building a referral base, marketing, and creating a business plan.

“With me it’s the how-to marketing side,” said McElderry.

Participants will receive credits toward maintaining their professional designations, said McElderry. And the organizers’ hope is that the seminar content will be incorporated into Can-Fit-Pro’s certification training.

“We’re already tentatively planning an Edmonton conference in February of 2010.”

To register, visit www.cabelmcelderry.com, with a discount available by entering the coupon code “last chance.”

hrichards@bprda.wpengine.com

Just Posted

Man from Olds killed in collision near Sundre

A 39-year-old man from Olds was killed in a collision near Sundre… Continue reading

Tips to keep crime at bay this Christmas

’Tis the season for joy and celebration, but the Christmas season can… Continue reading

Olympic ski run designer creates upgrades at Canyon Ski Resort

Jeff Ihaksi says free-style and alpine ski venues are Canada Winter Games-worthy

Updated: Collision expert backs version of crash of driver accused of manslaughter

Daniel Newsham accused of manslaughter in fatal 2016 collision

WATCH: More than 100 protest UN migration pact, carbon tax in Red Deer

Chants of “Trudeau must go” echoed through the streets of downtown Red… Continue reading

Tkachuk’s goal in 3rd gives Flames 2-1 win over Wild

ST. PAUL, Minn. — Matthew Tkachuk scored the go-ahead goal midway through… Continue reading

Women use scent to lure wolf-dog that ran away from Calgary airport

EDMONTON — A woman from Alberta is thanking an unconventional strategy for… Continue reading

Suspect in Alberta, Saskatchewan bank robberies to get mental assessment

MEDICINE HAT, Alta. — A former Winnipeg broadcaster and journalism instructor accused… Continue reading

Trudeau to make it harder for future PM to reverse Senate reforms

OTTAWA — Justin Trudeau says his government hopes to make legal changes… Continue reading

No winning ticket for Friday night’s $60 million Lotto Max jackpot

TORONTO — There was no winning ticket for the $60 million jackpot… Continue reading

All evacuation orders lifted in deadly California wildfire

PARADISE, Calif. — All evacuation orders have been lifted in Paradise more… Continue reading

All aflutter about our feathered friends

Christmas Bird Count will be held Dec. 23

Baylor ties pervade rape case that sparked uproar

DALLAS — The Texas judge who approved a plea deal allowing a… Continue reading

Most Read