Whipping business sense into shape

When Cabel McElderry was trying to establish himself as a local personal trainer a decade ago, he faced an uphill struggle.

When Cabel McElderry was trying to establish himself as a local personal trainer a decade ago, he faced an uphill struggle.

“Here in Red Deer there was no market for personal training,” remembers McElderry, who is now an owner of One-to-1 Fitness. “There were a couple of people who called themselves trainers, but nobody really thought of personal training as a serious profession.”

The situation has improved, with a growing number of people assuming responsibility for their health and fitness.

But it’s still a tough industry to break into.

The certification process that personal trainers undergo may give them the knowledge and tools they need to help clients. But it doesn’t really teach them how to run a successful business, said McElderry.

“To my knowledge, there is next to nothing — if anything — in Canada,” he said of business education programs for existing and aspiring personal trainers.

McElderry hopes to change this, beginning next weekend in Calgary. He’s joined forces with Andrea Thatcher, president of Bodysense Wellness and an instructor and examiner for certification body Can-Fit-Pro; and Fred Sarkari, a human behavior expert and bestselling author who has conducted workshops for the likes of Microsoft, Coca-Cola and Home Depot.

The trio will share their expertise on a variety of topics that could help personal trainers surpass the hurdle of building a successful business.

Entitled The Business Building Weekend for Fitness Professionals, the Sept. 12 and 13 seminar will cover such topics as connecting with clients and developing relationships, building a referral base, marketing, and creating a business plan.

“With me it’s the how-to marketing side,” said McElderry.

Participants will receive credits toward maintaining their professional designations, said McElderry. And the organizers’ hope is that the seminar content will be incorporated into Can-Fit-Pro’s certification training.

“We’re already tentatively planning an Edmonton conference in February of 2010.”

To register, visit www.cabelmcelderry.com, with a discount available by entering the coupon code “last chance.”

hrichards@bprda.wpengine.com

Just Posted

Central Albertans learn about farm life at Sunnybrook Farm Museum

Pioneer Days Festival in Red Deer Saturday-Sunday

Number of seniors who play bridge in Red Deer growing

Red Deer Bridge Club has been around for close to 60 years

PHOTOS: Buccaneers battle Wolfpack in AFL semifinal

The Central Alberta Buccaneers battled the Calgary Wolfpack in the Alberta Football… Continue reading

Raising awareness for Bikers Against Child Abuse

Second annual Raise A Ruckus Against Child Abuse was held at the Red Deer Radisson Hotel Saturday

Central Alberta Yogathon cancelled Saturday

Due to air quality concerns the fourth annual event will take place Sept. 15

WATCH: Medicine River Wildlife Centre opens new playground

The grand opening of the playground was Saturday morning

Trump says his White House counsel not a ‘RAT’ like Nixon’s

BRIDGEWATER, N.J. — President Donald Trump insisted Sunday that his White House… Continue reading

Wildfire moves closer to Glacier National Park’s scenic road

MISSOULA, Mont. — A wildfire in Montana’s Glacier National Park is forcing… Continue reading

Prime Minister Trudeau, Premier Couillard march in Montreal’s Pride parade

MONTREAL — Thousands of cheering spectators lined the streets of Montreal on… Continue reading

All eyes on Andrew Scheer as Conservative convention set for Halifax

OTTAWA — After a week of internal caucus squabbles, Conservative Leader Andrew… Continue reading

Canadians fear for relatives trapped amid flooding in Indian state of Kerala

In the wake of deadly flooding in the Indian state of Kerala,… Continue reading

Indonesia’s Lombok island jolted by multiple quakes

SEMBALUN, Indonesia — Strong earthquakes jolted the Indonesian tourist island of Lombok… Continue reading

Afghan president calls for Eid cease-fire, Taliban to reply

KABUL — Afghan President Ashraf Ghani has called for a conditional cease-fire… Continue reading

Montreal may have less influence after October provincial election

MONTREAL — When Coalition Avenir Quebec Leader Francois Legault recently dismissed the… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month