Help shape RDC’s future name and brand

Help shape RDC’s future name and brand

At Red Deer College, things are in full swing as we undertake extensive behind-the-scenes work to transition to a university. But while this is happening, we are also looking to reach out and connect with community members from across Central Alberta.

Your feedback is a very important part of our journey to becoming a university. Our communities helped us before, when we were asking for the government’s approval to achieve university status, and now we would love to get your help again as we look to envision the new name and new brand for our university.

Renaming and rebranding is an in-depth, multi-faceted process, and David Roberts, RDC’s director of marketing and communications, is providing integral leadership for this project.

We have also engaged the collaborative expertise of a brand strategy and research firm, Stormy Lake Consulting, along with a marketing agency, Will, to help guide our work.

Right now, we’re at the first stage of this process, which means we are looking for community feedback. Throughout November and early December, we are hosting seven community sessions where we invite people to have a voice in our university journey.

People from across Central Alberta are welcome, whether you are a student, potential student, parent, alumni, community member, partner or a faculty or staff member at RDC.

The community feedback sessions will be energetic, fun and collaborative. Participants will answer questions and participate in exercises – some which may be a little surprising – but all of which are designed to use an indirect approach to unlock people’s creative potential.

And this creativity is exactly what we’re looking for. The information you provide will help us to understand what RDC means to you, what you think it means to Central Alberta, and what you hope for its future.

So far, we have held two sessions in Red Deer, and the remaining sessions will be held in Red Deer and across Central Alberta. Full details are available at rdc.ab.ca/community session, and the dates and locations include:

• Nov. 28 – RDC main campus

• Dec. 3 – Ponoka Civic Centre

• Dec. 4 – Stettler Learning Centre

• Dec. 5 – Drumheller Community Learning Society

• Dec. 6 – Rocky Mountain House, RDC Confluence Campus

The feedback we gather will help us to get a sense of what our name could be and, perhaps even more importantly, what our brand will look like.

As our team of experts has articulated so well, the brand model we will be developing will align and enhance the vision we have boldly defined on why we exist and what we uniquely promise.

This will further support how we will deliver on that promise with consistency and, as a result, how all of these elements will create the reputation for our new university.

When we can articulate our reason for being, which will come in part through all the feedback we’re gathering, then we can honour both the collective legacy of our past and our aspirations for the future. These pieces will inform all of the elements of our brand, from our name to our visual identity to countless other areas.

When we consider the institution that RDC will become, it is truly unique. We will be a comprehensive regional teaching university, and we understand there are only a handful of other institutions with this model across Canada.

We will offer a range of credentials, from apprenticeships to undergraduate degrees, and the 100-plus programs we offer will be grounded in applied learning opportunities. We believe this unique model will fulfill the needs of students from our Central Alberta region and beyond.

Red Deer College is on an incredible journey. As we undertake the intriguing process of envisioning our new brand and new name, we welcome your input. This is your college, and it will be your university.

We are so excited to celebrate our history and share our future with you.

Shelley Ralston is vice-president corporate at Red Deer College.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Lieutenant Commander Nicole Robichaud welcomes Members of the Liberian Coast Guard aboard Her Majesty’s Canadian Ship (HMCS) Moncton for training with Royal Canadian Navy off the coast of Monrovia, Liberia, Africa on Neptune Trident on March 25, 2017. (Contributed photo by Corp. Ryan Moulton).
Red Deer-raised woman finds her sea legs as commander in the Royal Canadian Navy

Cdr. Nicole Robichaud started out as a local sea cadet

Rode
Feddema adds size and grit to RDC basketball Queens

Iris Feddema has known for several years what she wanted her future… Continue reading

A local photographer captured the contrails of two planes that crossed in the sky over north Red Deer on Wednesday. (Photo contributed by Eric Fischer)
Photo: Planes criss-cross over Red Deer

A local photographer captured the contrails of two planes that crossed in… Continue reading

Red Deer Public Schools will not pilot the new draft curriculum at its elementary schools. (File photo contributed by Red Deer Public Schools)
UPDATED: Red Deer Public Schools says no to piloting new curriculum

Alberta Teachers’ Association support school boards

A man injects hydromorphone at the Providence Health Care Crosstown Clinic in the Downtown Eastside of Vancouver, B.C., on Wednesday April 6, 2016. THE CANADIAN PRESS/Darryl Dyck
NDP lawmaker tables bill to decriminalize drug use as overdose deaths soar

NDP lawmaker tables bill to decriminalize drug use as overdose deaths soar

Conservative leader Erin O'Toole holds a press conference on Parliament Hill in Ottawa on Tuesday, April 6, 2020. THE CANADIAN PRESS/Sean Kilpatrick
Low-carbon bucks: Conservatives pitch consumer carbon pricing through savings account

Low-carbon bucks: Conservatives pitch consumer carbon pricing through savings account

Deputy Chief Public Health Officer Howard Njoo responds to a question about vaccines during a weekly news conference, Thursday, Jan. 14, 2021 in Ottawa. Njoo says a faster vaccine ramp-up alone would likely not have thwarted the third wave of COVID-19 in many parts of the country. THE CANADIAN PRESS/Adrian Wyld
Ottawa’s COVID-19 vaccine point man aims to ensure more predictability for shipments

Ottawa’s COVID-19 vaccine point man aims to ensure more predictability for shipments

Evan Siddall is pictured in Ottawa on September 21, 2017. Former head of Canada Mortgage and Housing Corp. Evan Siddall has been named as the next chief executive for Alberta Investment Management Corp. He will succeed Kevin Uebelein. THE CANADIAN PRESS/Sean Kilpatrick
AIMCo names former CMHC head Evan Siddall as next chief executive

AIMCo names former CMHC head Evan Siddall as next chief executive

A for sale sign is shown in by new homes in Beckwith, Ont., just outside Ottawa, on Wednesday, Jan. 11, 2018. THE CANADIAN PRESS/Sean Kilpatrick
Canadian home sales up 76% year-over-year, set new March record: CREA

Canadian home sales up 76% year-over-year, set new March record: CREA

WestJet president and CEO Ed Sims addresses the airline's annual meeting in Calgary, Tuesday, May 7, 2019. THE CANADIAN PRESS/Jeff McIntosh
WestJet CEO Ed Sims finds Air Canada aid package ‘bittersweet’ as talks drag on

WestJet CEO Ed Sims finds Air Canada aid package ‘bittersweet’ as talks drag on

The TMX broadcast centre is shown in Toronto on May 9, 2014. THE CANADIAN PRESS/Darren Calabrese
S&P/TSX composite, Dow Jones and S&P 500 set record highs as mood rises on economy

S&P/TSX composite, Dow Jones and S&P 500 set record highs as mood rises on economy

A man wearing a protective face mask to help prevent the spread of COVID-19 checks his phone as the sun sets in English Bay in Vancouver on April 5, 2021. Canada's existing mobile phone services and consumer groups will get a landmark ruling from the CRTC this afternoon. The regulatory ruling could shift some of the market power held by Rogers, Bell and Telus, which collectively have more than 90 per cent of the country's subscribers. THE CANADIAN PRESS/Jonathan Hayward
CRTC to allow smaller wireless players better access to national networks

CRTC to allow smaller wireless players better access to national networks

Most Read