Cineplex to add at least five more virtual-reality experience centres

TORONTO — Cineplex says it’s adding at least five more immersive, virtual-reality experience centres in Canada over the next several years.

The Void Experience Centres combine virtual reality technology and sensory effects, like touch and smell, to give users an immersive experience incorporating movie franchises, like “Star Wars” and “Ghostbusters.”

Cineplex already operates one of the centres at its Toronto Rec Room location and says the second will open at its West Edmonton Mall location.

Cineplex and the Void have signed an expansion agreement that gives the theatre company exclusive rights to operate the centres in Canada.

The companies did not disclose the agreement’s financial terms.

The deal comes as Cineplex looks to expand its offerings beyond movies and opening arcade and restaurant spaces with its Rec Room and Playdium offerings.

Companies in this story: (TSX:CGX)

Just Posted

Council votes to invest $750,000 in Lacombe Market Square

‘Big Canadian retail store’ coming to Lacombe within four years

Elegant and powerful music marks the RDSO’s 32nd season

Beethoeven, Rossini and Prokofiev works kick off the season on Oct. 13

Crown may seek dangerous offender status for 2015 Christmas Day stabber

Psychiatric assessment being done of man sentenced In November 2017 to seven years for manslaughter

128 Flags of Remembrance now flying in Sylvan Lake until Nov. 12

Centennial Park boasts 128 Canadian flags to honour 128,000 Canadians killed and missing in action.

Fall Food Drive set for Saturday in Red Deer

Organized by the Church of Jesus Christ of Latter-day Saints

Live bear cam: Let the fishing begin

Watch bears in Alaska’s Katmai National Park catch their dinner live.

Woman says boyfriend pressed her to ‘produce a baby’

FARGO, N.D. — A North Dakota woman convicted of killing her pregnant… Continue reading

Defence focuses on behaviour of teen killed by Chicago cop

CHICAGO — Lawyers for a white Chicago police officer on trial for… Continue reading

Washington wants Canada to improve spill plan for U.S. spur of Trans Mountain

OLYMPIA, Wash. — Washington’s Department of Ecology wants the Canadian government to… Continue reading

National Transportation Safety Board to determine cause of Air Canada close call

Video captured the moment that an Air Canada jet flew off course… Continue reading

Edmonton public schools to review its ‘books to weed out’ list due to concerns

Edmonton Public Schools says it’s taking down its book review site after… Continue reading

Former U.S. ambassador steps up calls to get Americans to vote ahead of midterms

OTTAWA — A former U.S. ambassador to Canada is taking the battle… Continue reading

Canada aiming for the moon, and beyond, with new space technology efforts

OTTAWA — With an eye on future lunar exploration, Canada’s space agency… Continue reading

Most Read