Disney buys Marvel

LOS ANGELES — The Walt Disney Co. is buying Marvel Entertainment Inc. for $4 billion in cash and stock, bringing such characters as Iron Man and Spider-Man into the family of Mickey Mouse and WALL-E.

Aman looks at an advertisement for the Spiderman movie in Copenhagen

LOS ANGELES — The Walt Disney Co. is buying Marvel Entertainment Inc. for $4 billion in cash and stock, bringing such characters as Iron Man and Spider-Man into the family of Mickey Mouse and WALL-E.

Under the deal, which was announced Monday and is expected to close by the end of the year, Disney (NYSE:DIS) will acquire the rights to 5,000 Marvel characters. Many of them, including the Fantastic Four and the X-Men, were co-created by the comic book legend Stan Lee.

Disney CEO Robert Iger said Marvel’s comic books, TV shows, movies and video games amounted to “a treasure trove of content.” Iger said the deal would bring benefits like the ones Disney got from buying “Toy Story” creator Pixar Animation Studios Inc. for $7.4 billion in stock in 2006.

“The acquisition of Marvel offers us a similar opportunity to advance our strategy,” Iger said, and “to build a business that is stronger than the sum of its parts.”

For Marvel (NYSE:MVL), Iger said being in the Disney camp would mean better global distribution and better relationships with retailers to sell its products. Another storied comic book maker, DC Comics, has been under the wings of a major studio since 1969, when Warner Bros. bought the home of Superman, Batman and Wonder Woman.

Marvel chairman Mort Handel called Disney “a perfect home for our great collection of characters.”

One point of the deal is to help Disney appeal to young men who have flocked to theatres to see Marvel superheroes such as Iron Man in recent years. That contrasts with Disney’s recent successes among young women with such fare as “Hannah Montana” and the Jonas Brothers.

Marvel television shows also already account for 20 hours per week of programming on Disney’s recently rebranded, boy-focused cable network, Disney XD, and that looks likely to increase, Iger said. The shows are “right in the wheelhouse for boys,” he said.

However, analyst David Joyce of Miller Tabak&Co. noted that that the $4 billion offer was at “full price.”

Marvel shareholders will receive $30 per share in cash, plus 0.745 Disney shares for every Marvel share they own. That values each Marvel share at $50 based on Friday’s closing prices.

Marvel shares shot up $9.91, or 26 per cent, to $48.56 in midday trading Monday. Disney shares fell 82 cents, or 3 per cent, to $26.02.

Disney said the boards of both companies have approved the transaction, but it will require an antitrust review and the approval of Marvel shareholders.

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