Perfect next step for distressed-looking ‘Peloton wife’: A role on ‘The Bold and the Beautiful’

In what could be a great career opportunity, the actress who shot to fame playing the beleaguered wife in a much-reviled holiday ad for the Peloton exercise bike has won a guest-starring role on the CBS soap opera “The Bold and the Beautiful,” TMZ reported.

It’s not known what role Monica Ruiz will play in the long-running daytime drama. But she herself has admitted she is good at playing women who look distressed or scared —which is a useful skill for a female soap star.

In an interview with “Today” show host Hoda Kotb, Ruiz speculated that the ad became a cultural phenomenon —and was slammed for being “sexist” and “tone deaf” —because of her expressive face.

“Honestly, I think it was just my face,” she told Kotb. “My eyebrows look, like, worried?”

“The Bold and the Beautiful,” on air since 1987, centers on the love affairs, scandals, betrayals and other intrigues involving members of the wealthy Forrester family, who run a fashion house in Los Angeles.

Ruiz’s role will be a one-off for one episode, and she’ll be paid a flat $2,000 fee, but TMZ reported that she could be asked to come back if audiences respond well to her character.

A good, meaty storyline for Ruiz could be playing a beautiful but unsuspecting woman from humble origins who marries a rich and powerful man. Given the fashion-related focus of “The Bold and the Beautiful,” Ruiz’s character could find herself held captive in the husband’s glass mansion and forced to work out on his ultra-deluxe exercise bike in order to acquire his idea of a woman’s perfect body.

After all, Ruiz sort of played that part in the Peloton ad. In the ad, she’s a wife who receives a Peloton bike for Christmas, then spends a year exhaustively vlogging about her fitness journey. She shares a video of her journey with her husband in order to thank him —or to win his approval.

The backlash against the ad was so fierce that the company lost millions of dollars and its stock dropped nearly 10 percent, the Daily Mail reported.

But the backlash has been good for Ruiz’s profile, as TMZ pointed out. In addition to “The Bold and the Beautiful” opportunity, the commercial caught the eye of actor Ryan Reynolds, who immediately contacted her for a role in a commercial for his company Aviation Gin.

The commercial plays as a follow-up to the Peloton ad, in that it features a traumatized-looking Ruiz sipping Reynolds’ gin to cope with the controversy.

In the ad, Ruiz toasts to “new beginnings.” Reynolds tweeted a link the ad, with the cheeky caption, “Exercise bike not included.”

Meanwhile, Ruiz, who is based in California, said on “Today” she hopes she won’t be branded the “Peloton wife” forever and will be able to land other roles.

“I hope people can see me as an actress. I like to do movies and TV, and I’m not actuality the Peloton lady, (so) let me work other jobs,” she said.

It sounds like her role on “The Bold and the Beautiful” could be a good start.

Just Posted

A gofundme account has been set up for Lilac the husky, of Blackfalds. (Photo from gofundme)
Dog ends up in coma after a walk in Blackfalds

Dog finds a baggie that likely contained drugs

Red Deer man reported missing

Red Deer RCMP seek public’s assistance

An attendee of the Maskwacis memorial held on May 31, 2021, for the 215 school children found in Kamloops, B.C. the week before, holds a teddy bear. <ins>The grandstand was filled with 215 bears to represent the lost children. They were offered to residential school survivors at the end of the memorial. </ins>(Photo illustration by Emily Jaycox/Ponoka News)
Ermineskin residential school survivor: ‘It just brings me back to the cries at night’

Discovery in Kamloops of remains of 215 children a painful time for survivors

Sweden’s Prime Minister Stefan Lofven before a confidence vote in the Swedish Parliament in Stockholm, Sweden, Monday June 21, 2021. Sweden’s Prime Minister Stefan Lofven faces a no-confidence vote in the Riksdag parliament, after the Left Party said this week that it had lost confidence in Lofven and his center-left minority government. (Anders Wiklund / TT via AP)
Swedish PM loses confidence vote, sparking uncertainty

Prime minister has one week to call new election or ask parliament speaker to find a new government

A large number of supporters were out Saturday at a rally intended to bring awareness about including Hinduism in the grade 2 portion of the K-6 draft curriculum. As it stands now, Hinduism won’t be taught until grade 6 in the proposed draft curriculum. (Photo by BYRON HACKETT/Advocate Staff)
Video: Rally to support adding Hinduism to draft curriculum draws crowd in Red Deer

The Hindu community in Red Deer came out in droves on Saturday… Continue reading

Inuk elder Reepa Evic-Carleton light a qulliq, a traditional oil lamp, at a public ceremony to celebrate National Indigenous Peoples Day on the bank of the Ottawa River behind the Canadian Museum of History in Gatineau, Que. on Thursday, June 21, 2018. THE CANADIAN PRESS/David Kawai
Singh blasts Liberal ‘hypocrisy’ on National Indigenous Peoples Day

OTTAWA — NDP Leader Jagmeet Singh says he believes the Liberal government… Continue reading

The border crossing into the United States is seen during the COVID-19 pandemic in Lacolle, Que. on February 12, 2021. THE CANADIAN PRESS/Paul Chiasson
Border measures start easing in July for fully vaccinated Canadians

OTTAWA — Fully vaccinated Canadians and permanent residents returning to Canada will… Continue reading

The border crossing into the United States is seen during the COVID-19 pandemic in Lacolle, Que. on February 12, 2021. THE CANADIAN PRESS/Paul Chiasson
Canada to unveil travel rules for fully vaccinated citizens, permanent residents

OTTAWA — Canada is set to detail what quarantine rules citizens and… Continue reading

Hockey legend Wayne Gretzky poses for a photo in Toronto on Monday, October 17, 2016. Two of Canada’s most prominent athletes are part of the ownership group of a new Las Vegas National Lacrosse League franchise. THE CANADIAN PRESS/Michelle Siu
Wayne Gretzky, Steve Nash join forces with Las Vegas lacrosse team

League’s 15th team will start play in the fall of 2022

Orlando City and Montreal Impact players take a knee before their MLS match, Sunday, Nov. 1, 2020, at Red Bull Arena in Harrison, NJ.  THE CANADIAN PRESS/AP-Eduardo Munoz Alvarez
CF Montreal finds two new home venues as Gold Cup comes to Fort Lauderdale

Exploria Stadium has been Toronto FC’s home field this year

Police and firefighters respond after a truck drove into a crowd of people injuring them during The Stonewall Pride Parade and Street Festival in Wilton Manors, Fla., on Saturday, June 19, 2021. WPLG-TV reports that the driver of the truck was taken into custody. (Chris Day/South Florida Sun-Sentinel via AP)
Officials say deadly Pride parade crash was not intentional

Driver and the victims were a part of the Fort Lauderdale Gay Men’s Chorus family

FILE - In this April 18, 2017, file photo, a conference worker passes a demo booth at Facebook’s annual F8 developer conference, in San Jose, Calif. Facebook is launching podcasts and live audio streams in the U.S. Monday, June 21, 2021, to keep users engaged on its platform and to compete with emerging rivals.(AP Photo/Noah Berger, File)
Facebook launches podcasts, live audio service

Handful of podcasts will first be available to people in the U.S.

Intricate cloth masks with Indigenous design made by Teresa Snow. Facebook/ Masks4Maskwacis
‘Masks 4 Maskwacis’ wins Northern Lights Volunteer Award

The group received recognition for their efforts to support their community during COVID-19.

Most Read