Twilight takes a bite out of cosmetic sales

Love-struck fictional teenagers Bella Swan and Edward Cullen have cast their pale, brooding spell over cosmetics customers across Canada.

Both in the book series and the movies

OTTAWA — Love-struck fictional teenagers Bella Swan and Edward Cullen have cast their pale, brooding spell over cosmetics customers across Canada.

Retail stores are reporting a surge of demand for vampire-influenced makeup on the heels of the popular Twilight series.

Jane McKay, a senior artist with MAC Cosmetics in Toronto, says younger customers bewitched by the pallid lovers aren’t coming for bronzer anymore. They want lighter foundation and pale powder. MAC will be launching a Pale ’n Dandy trend this spring to respond to the demand.

“I definitely think (Twilight) is where it started,” McKay says.

“They’re really influenced. They’re in love with Bella, and they love the story, and I think it’s almost crossed over into their real lives.”

The first book in the vampire romance series became an instant bestseller when it was released in 2005 and the first two films in the series have sold about a half-billion dollars in movie tickets.

Edward and Bella are both described as having ghostly complexions in the books. He’s a vampire and she’s a resident of a rainy Pacific coast town.

In 2006, the year after the book’s release, Sears Canada also began to notice a trend toward spectral foundations, says spokesperson Vincent Power.

Cosmetics companies are responding to consumer demand with new, paler products, he says. The Canadian brand Lise Watier, carried by Sears, has released illuminating powder and porcelain-shade foundation.

“I would say that the movie’s popularity has only made this trend stronger and created additional demand for these items,” Power says.

The first Twilight movie sold Marta Tryshak, a 21-year-old University of Toronto student, on Bella and Edward’s faded beauty. Tryshak says she likes the pale skin tones, flushed cheeks and natural lip tones.

“Especially after the movie, it became so visually appealing.”

It’s a look she’s seen gain popularity as a fashion blogger and as a consumer trying to get her own hands on Twilight-inspired beauty products.

In anticipation of the release of New Moon, the second movie in the series, Shoppers Drug Mart and Pharmaprix stores began carrying a limited edition makeup line called Luna Twilight in late October.

The products, including face and body glow, are selling very well, according to Tammy Smitham, a spokesperson for Shoppers Drug Mart. In fact, she says, many stores have sold out of the line.

Bella’s embrace of natural beauty sends a positive message to young girls, Tryshak says, even if the whole vampire makeup phenomenon is a little otherworldly.

“I’ve never seen anybody imitate a novel character before,” she says. “Nobody tried to imitate Harry Potter.”

Just Posted

Parenting: Every woman will have a different pregnancy experience

Wife whose hormones are unbalanced can be unpleasant experience

Men posing as repo men attempt to steal vehicle in Red Deer County

Two men attempted to steal a utility vehicle from a Red Deer… Continue reading

Red Deerian spreads kindness with one card at a time

One Red Deerian wants to combat bullying by spreading kindness in the… Continue reading

Bowden baby in need of surgery

“Help for Alexis” Go Fund Me account

PHOTO: First Rider bus safety in Red Deer

Central Alberta students learned bus safety in the Notre Dame High School… Continue reading

WATCH: Annual Family Picnic at Central Spray and Play

Blue Grass Sod Farms Ltd. held the Annual Family Picnic at the… Continue reading

Woman has finger ripped off at West Edmonton Mall waterslide

SASKATOON — A Saskatchewan woman says she lost a finger after her… Continue reading

Uncertainty looms over Canada’s cannabis tourism, but ambitions are high

TORONTO — Longtime marijuana advocate Neev Tapiero is ready for the cannabis-driven… Continue reading

Feds mulling safeguards to prevent ‘surge’ of cheap steel imports into Canada

OTTAWA — The federal government extended an olive branch of sorts to… Continue reading

Ontario govt caps off summer session by passing bill to cut Toronto council size

TORONTO — The Ontario government passed a controversial bill to slash the… Continue reading

Updated:Italian bridge collapse sends cars plunging, killing 26

MILAN — A 51-year-old highway bridge in the Italian port city of… Continue reading

Saudi Arabia spat affecting Canadians embarking on hajj, community members say

TORONTO — Members of Canada’s Muslim community say recent tensions between Ottawa… Continue reading

Tug carrying up to 22,000 litres of fuel capsizes in Fraser River off Vancouver

VANCOUVER — The smell of diesel filled the air as crews worked… Continue reading

Nebraska executes first inmate using fentanyl

LINCOLN, Neb. — Nebraska carried out its first execution in more than… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month