Campaign to fight MS spearheaded by Christine Sinclair raises record funds

TORONTO — A&W’s “Burgers to Beat MS campaign,” spearheaded by Canadian soccer captain Christine Sinclair, raised a record $1.85 million this year.

The restaurant chain has raised more than $11 million since 2009 to fund research and help provide programs and services for Canadians living with multiple sclerosis.

According to the MS Society, Canada has the highest rate of multiple sclerosis in the world, with an estimated one in 340 Canadians living with the disease.

Sinclair, whose mother has MS, became the face of the campaign this summer — making appearances and speaking out.

Last year’s campaign raised more than $1.6 million.

For the fifth year in a row, an A&W outlet in Grande Prairie, Alta., ranked as the top fundraising restaurant in Canada, raising more than $45,000.

MS is an autoimmune disease of the central nervous system (brain, spinal cord). The disease attacks myelin — the protective covering of the nerves, causing inflammation and often damaging the myelin, which is necessary for the transmission of nerve impulses through nerve fibres.

The effects are wide-ranging and unpredictable: extreme fatigue, lack of co-ordination, weakness, tingling, impaired sensation, vision problems, bladder problems, cognitive impairment and mood changes.

The cause remains a mystery — the belief is lifestyle, environmental, genetic and biological factors all contribute.

The disease is most commonly diagnosed in people between 15 and 40. Women are three times more likely to develop MS than men.

Currently there is no cure.

Just Posted

City prepares for legal marijuana

Legalized recreational marijuana expected to have impact on many city policies

Council turns down rent subsidies

Request for $50,000 to help fill 12 empty suites in Asooahum Crossing affordable living complex

REIMAGINE SYLVAN has begun

Waterfront area redevelopment plan to be updated

Red Deer College a top Hockey campus

Expedia Canada ranks hockey campuses

Looking out for neighbours to fight rural crime

Building community to address crime

WATCH Replay Red Deer Feb. 18: Your weekly news highlights

Watch news from Red Deer and Central Alberta

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

Ambulance’s slow response time angers family

Woman suffers stroke, waits nearly an hour for ambulance

Over-burdened refugee tribunal ditches legislated timelines for hearings

OTTAWA — The Immigration and Refugee Board is giving up on following… Continue reading

Sheraton Celebrity Dance Off profile: Troy Gillard

** Sheraton Celebrity Dance Off takes place on April 14 at the Sheraton Red Deer

New mobile paramedic program starts in Red Deer

Paramedics provide on-site care to those with chronic conditions

Toddler breaks leg after boot sucked into escalator at Vancouver airport

VANCOUVER — A Calgary woman is reminding parents about the dangers of… Continue reading

Liberals looking at creating use-it-or-lose-it leave for fathers, Trudeau says

OTTAWA — Prime Minister Justin Trudeau is raising the idea of creating… Continue reading

Trump gets angry about election meddling, but not at Russia

‘Weirdest thing’: Trump expresses anger, but not over Russian election-meddling

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month