Canadians opt for the ‘stay-cation’

With a lot of stress to deal with and not a lot of money to escape it, many Canadians are trading sandy beaches and swim-up bars for something a little closer to home.

People make their way along the Rideau Canal in downtown Ottawa. Eastern Ontario’s scenic small towns are promoting the “stay-cation” this summer: a family-friendly trip that’s far enough from the city to forget your urban worries

OTTAWA — With a lot of stress to deal with and not a lot of money to escape it, many Canadians are trading sandy beaches and swim-up bars for something a little closer to home.

That’s why Eastern Ontario’s scenic small towns are promoting the “stay-cation” this summer: a family-friendly trip that’s far enough from the city to forget your urban worries, but close enough to be practical and affordable.

If all you need is a reason to go, these towns are finding creative ways to provide one by hosting events and activities ranging from a Shakespeare festival to whitewater rafting.

One tradition got started in the summer of 2002, when the word “recession” was far from anyone’s mind. A group of actors was travelling through small towns putting on plays.

They passed through Prescott, and performed Romeo and Juliet at the town’s open-air, riverside amphitheatre — the only one of its kind on the St. Lawrence River.

The actors loved the town, the town loved the actors, and they struck up a partnership. A festival was born.

In its first humble season, Prescott’s St. Lawrence Shakespeare Festival drew a total audience of 1,900.

This year’s showing of The Taming of the Shrew and Measure for Measure, from July 11 to Aug. 15, is expected to attract more than double that number.

Considering the population of the town is 4,200, that’s pretty impressive.

Jessie Ritchie, the festival’s general manager, estimates the event contributed $780,000 to the town’s economy last year. About half of the people who attend the festival come from outside the region, she said.

Ritchie expects ticket sales to rise again this year despite the recession. Last year, ticket sales went up even though the weather was bad and gas was at $1.40 a litre, she said.

“This year, with gas prices being less, with people finding things to do in the local area, I would say if anything our audience should increase.”

Perth is another small town using its riverside charms to draw in tourists. It experiences a swell of visitors every summer.

Madeline Bouvier, co-manager of the Perth and District Chamber of Commerce, said people who visit the town for the first time go home with rave reviews. When she moved there from Ottawa 10 years ago, people wondered why.

“Spend a weekend here and you’ll see why,” she said.

Perth’s many summer festivals and events have been popular tourist draws for a long time. But Bouvier said she expects free admission will bring even more visitors this summer.

The Festival of the Maples is one of these free events. This year’s festival, on April 26, is the 33rd time the town has celebrated maple syrup season.

The festival takes place in Perth’s historic downtown, where the usually quiet streets are lined with stalls featuring local vendors.

Visitors can start off their day with a pancake and maple syrup breakfast, catch a horse-drawn trolley to see the musical acts providing street entertainment, and learn about pioneer cooking and crafts.

Perth also gets a lot of long distance runners and cyclists from all over the region who come to exercise on the Rideau Trail.

Goat runs, or challenging trail races, take place every month from March to October. Currently, word of mouth has been all the marketing necessary to bring in people from out of town.

But the county is working with a running store and the Chamber of Commerce to put pamphlets with running and cycling routes online to promote the area as a fitness hub.

The Ottawa Valley tourist association started planning for the recession early. They took out advertisements on Toronto stations to attract people to their booth at recent trade shows.

Summer tourism is extremely important to the Ottawa Valley, best known for its whitewater rafting. And Melissa Johnston, the marketing co-ordinator for the region’s tourist association, said her goal is to convince visitors to make local trips instead of taking vacations abroad.

“Visitors are still coming here,” she said. “Everybody’s challenge is to get them to stay longer and spend more.”

Just Posted

Raising awareness for Bikers Against Child Abuse

Second annual Raise A Ruckus Against Child Abuse was held at the Red Deer Radisson Hotel Saturday

Central Alberta Yogathon cancelled Saturday

Due to air quality concerns the fourth annual event will take place Sept. 15

City Hall Park construction begins next week

Construction to update Red Deer’s City Hall Park is set to begin… Continue reading

PHOTOS: Jazz at the Lake begins

The 16 annual event began Friday and runs until Sunday in Sylvan Lake

Photos: Lunchtime tunes on Alexander Way

Final concert of the summer

WATCH: Medicine River Wildlife Centre opens new playground

The grand opening of the playground was Saturday morning

Thousands to attend funeral service for officers killed in Fredericton shooting

FREDERICTON — Hundreds of people have lined the route of a funeral… Continue reading

Calgary police officer seriously injured

CALGARY — The Calgary Police Service says one of its officers was… Continue reading

Canadians react to death of former UN secretary-general Kofi Annan at age 80

MONTREAL — Canadian politicians are adding their voices to the international reaction… Continue reading

‘Four of a dozen kids will not make it:’ Tina Fontaine’s family healing together

WINNIPEG — Melissa Stevenson was just starting her career 18 years ago… Continue reading

No winning ticket for Friday night’s $16 million Lotto Max jackpot

TORONTO — No winning ticket was sold for the $16 million jackpot… Continue reading

Hundreds of neo-Nazis march in Berlin, protected by police

BERLIN — Hundreds of neo-Nazis waving flags with the colours of the… Continue reading

Romanian trucker is Genoa bridge’s 43rd victim

GENOA, Italy — The Latest on the Italy bridge collapse (all times… Continue reading

1 dead, 6 injured after building collapse in Nigeria capital

ABUJA, Nigeria — An emergency response chief says one person is dead… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month