#MeToo movement has some auto executives wondering about the use of often scantily-clad women on display stands at auto shows. (Photo by THE ASSOCIATED PRESS)

In #MeToo era, some question need for ‘car girls’ at shows

  • Mar. 8, 2018 7:50 a.m.

GENEVA — At the Geneva motor show, some automakers want visitors to focus their minds more on the models — the cars, that is, not the women.

In the wake of the #MeToo movement’s explosion and growing awareness about sexual harassment, some auto executives have been taking a new look at the traditional use of often scantily-clad women on display stands at auto shows.

Some companies say a cultural shift is in the air. Though a walk through this year’s Geneva auto show suggests the industry still actively associates its products with female sensuality and uses models to leverage that.

Susie Wolff, former development driver for the Williams racing team in Formula One, said: “I don’t think we will be able to change the situation from one day to the next.”

Just Posted

Updated: 18-year-old killed in rollover near Rimbey

Hwy 53 down to one lane at collision scene

Decision next month in drunk driving causing death trial

Bobbi Crotty trial on four impaired charges wrapped on Tuesday

Cannabis public hearing set for Ponoka

Ponoka proposing 100-metre setbacks from retail stores to sensitive-use areas

Is the fate of Red Deer’s Parsons House solely in the hands of the province?

Demolition of old police station next door to begin this fall

Fundraiser to help keep kids warm in Blackfalds

Community Warmth Fall Fundraiser

WATCH: Red Deer students take part in annual run

Dawe/St. Pat’s Run reaches 40th anniversary

Florence death toll climbs to 37; Trump visits stricken area

WILMINGTON, N.C. — The death toll from Hurricane Florence climbed to at… Continue reading

Toronto election proceeding with 25 wards after court sides with province

TORONTO — Ontario’s top court has sided with the provincial government in… Continue reading

Scheer welcomes former Liberal MP Alleslev to Conservative caucus

OTTAWA — Andrew Scheer is trying to fire up his Conservative troops… Continue reading

Trudeau says Canada wants to see ‘movement’ before signing revised NAFTA deal

WASHINGTON — Prime Minister Justin Trudeau signalled today that Canada wants more… Continue reading

Uber driver suing Bucs’ QB Winston over groping incident

PHOENIX — A female Uber driver in Arizona is suing Tampa Bay… Continue reading

Thousands of fans request grand jury probe of Prince’s death

MINNEAPOLIS — Thousands of Prince fans are asking federal authorities to open… Continue reading

Man pleads guilty to ‘Field of Dreams’ site vandalism

DUBUQUE, Iowa — A man accused of driving onto and damaging the… Continue reading

Rafael Nadal to skip tournaments in Asia because of bad knee

MADRID — Rafael Nadal says he will not play in upcoming tournaments… Continue reading

Most Read