Ken doll gets cornrows, beefy bod and new skin tones

  • Jun. 20, 2017 2:50 p.m.

NEW YORK — He’s been overshadowed by Barbie for decades, but now Ken is finally getting some attention.

Mattel is introducing 15 new looks for the male doll, including different skin tones, body shapes and hair styles. Barbie had a similar makeover more than a year ago, both part of the toy company’s plan to make its dolls more diverse and appealing to today’s kids.

Ken hadn’t changed much since he was introduced 56 years ago as Barbie’s blue-eyed, chiseled boyfriend. Now he’ll be sold in three body shapes: “slim,” ”broad” and “original.”

He’ll have modern hairdos, such as cornrows and man buns, and come in seven skin tones. And he’ll also be sporting new fashions: think skinny ties, plaid shirts and graphic tees.

“We are redefining what a Barbie or Ken doll looks like to this generation,” said Mattel’s Lisa McKnight, who oversees the Barbie line.

Mattel is trying to fight falling sales of its iconic doll line at a time when many kids would rather play with an iPad. Barbie sales were down 13 per cent in the first three months of the year compared with the same period a year ago. A live-action Barbie movie is in the works for next year, with hopes that the big-screen flick will spur doll sales as well.

Ken was in need of a makeover, said Jim Silver, the editor-in-chief of toy review website TTPM. Kids playing with the revamped Barbie dolls don’t want an outdated Ken, said Silver.

“He’s part of the storyline and he has to fit in with the picture,” he said, “or you would lose sales.”

Some of the new $10 Ken dolls were being rolled out to shops and online stores Tuesday, Mattel Inc. said, and all of them will be on store shelves by the holidays.

The El Segundo, California-based company also announced new Barbie looks Tuesday, including one with a nearly shaved head and another with an Afro. Mattel has been tinkering with other lines to be more inclusive, such as adding its first boy doll for the American Girl brand.

Just Posted

Driver crashes into Red Deer business while fleeing police

A car smashed through a Red Deer business’ front window while fleeing… Continue reading

Police informer talks about his role in Castor undercover sting

Jason Klaus and Joshua Frank were convicted of triple murders last month

City of Red Deer invites residents to Let’s Talk

Interactive public forum to be held April 7

Lessons in altruism learned by Red Deer students

St. Francis of Assisi School launches community foundation project

Sylvan Lake council approves fire pits and mobile stage

Large fire pits for group gatherings will be located on pier next winter

Sutter Fund Chiefs ready to host Midget AAA Female Provincials

The second half of the season did not go as planned for… Continue reading

Wickenheiser says strengthening Olympic hockey bridge behind North Korea trip

CALGARY — Hayley Wickenheiser was conflicted about the unified Korean women’s hockey… Continue reading

Watch: Volcanic thunder is real, and this is what it sounds like

Behold, the rumble of volcanic thunder. No, this is not the sound… Continue reading

Cosmetics giant L’Oreal buys Toronto augmented reality startup ModiFace

TORONTO — When University of Toronto engineering professor Parham Aarabi first began… Continue reading

Report: ESPN president resigned over cocaine extortion plot

LOS ANGELES — The former president of ESPN said he resigned from… Continue reading

Conductor Levine, ousted after sex abuse inquiry, sues Met

NEW YORK — Conductor James Levine sued the Metropolitan Opera on Thursday… Continue reading

Five things about ‘Fortnite,’ the video game Drake shared with his fans

Drake’s a fan, as is Toronto Maple Leafs star Auston Matthews, along… Continue reading

Former Devils forward Kovalchuk aiming for NHL return after five years away

MOSCOW — Former NHL forward Ilya Kovalchuk says he wants to return… Continue reading

Most Read

Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month