TORONTO — Katy Perry and Cyndi Lauper are taking their creativity and star power from the performance stage to the world of fashion in a bid to raise awareness about HIV-AIDS among young people.
The I Kissed A Girl singer and the ’80s pop icon are among several celebrities working with H&M and the charitable organization Designers Against AIDS in an effort to help fight the disease.
The award-winning singers are joining the likes of Yoko Ono, burlesque star Dita Von Teese, hip-hop/rock group N.E.R.D. and other notable stars collaborating with the international fashion house on the Fashion Against AIDS collection.
The pieces will include T-shirts, T-shirt dresses and vests.
H&M design head Ann-Sofie Johansson said the designs have an ’80s feel, featuring lots of white, bright colours and graffiti-like prints.
Lauper is featured in a campaign image wearing a shirt with the slogan “Girls Just Wanna Have Safe Sex” scribbled in pink lipstick, an obvious nod to her ’80s hit Girls Just Wanna Have Fun.
T-shirts are slated to sell for $19.90, while T-shirt dresses are $29.90.
One-quarter of the sales price will be donated to youth HIV-AIDS awareness projects.