Business association looks to expand revitalization zone

A designated downtown area where businesses pay a levy to further their common interests may be expanding in 2016.

A designated downtown area where businesses pay a levy to further their common interests may be expanding in 2016.

The DBA is considering broadening the Business Revitalization Zone to include the businesses within the Greater Downtown including Riverlands and Railyards.

Amanda Gould, DBA executive director, said the downtown has grown significantly over the last few years but the DBA only reflects a small part of the growth when looking at the downtown’s footprint.

“The DBA is almost like the hole in the middle of a donut,” said Gould. “Are we actually reflecting the needs of the entire downtown … when we advocate and talk about the the things that a downtown needs? … That is the big question.”

A total of 497 businesses currently fall within the BRZ. Gould said they do not know how many businesses are within the potential expanded borders.

The DBA held a number of open houses to connect with the different businesses this past year.

But Gould said they haven’t had too much feedback.

Gould said by expanding its borders, the DBA would ensure it was fully representing all the businesses in the downtown. It would allow the DBA to retain the existing businesses and bring new businesses into the core.

Once businesses are part of the BRZ they will be subject to a levy depending on the size of the business. Earlier in December, council endorsed the DBA’s $632,595 budget for 2016. The BRZ levy will bring in $375,845, about 59 per cent of the DBA’s budget in 2016.

The rest of the budget is generated through the city environmental contract to keep the downtown looking beautiful, event sponsorship, office space subletting and advertising.

Gould said it is vital the DBA is positioned to implement a well thought out business attraction and retention program so it can stand alongside ‘location competitors’ and offer a downtown solution that is strong enough to rival any other location.

“2016 is the year we prepare ourselves to take a role in economic development for 2017,” she said. “The 2016 budget will position us to hit the ground running over the following years.”

In January the DBA board of directors will meet to determine whether this is the next step for the DBA. Following this step, the board would have to submit a request to the city before any changes are approved.

In 1984 businesses in the downtown area established a Business Revitalization Zone to guide the progress of Red Deer’s central business district.

crhyno@bprda.wpengine.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Alberta has 1,910 active cases of COVID-19 as of Wednesday. Red Deer is reporting five active cases, with 108 recovered. (File photo)
Red Deer reports 25th COVID-19 death

415 new cases identified provincially Saturday

More than 120,000 Albertans have signed up to get the COVID-19 vaccine in the first two days of appointment bookings. (Photo courtesy Alberta Health Services Twitter)
Alberta Health Services apologizes after seniors struggle to book vaccine appointments

The CEO and president of Alberta Health Services is apologizing after seniors… Continue reading

Red Deer’s Kyle Moore, 26, will be a houseguest on Season 9 of Big Brother Canada. (Photo courtesy Big Brother Canada)
Red Deer man will be a houseguest on Big Brother Canada

A Red Deer man will be a houseguest on the upcoming season… Continue reading

Red Deer Public Schools says that in the absence of additional funds from the provincial government, there was no consideration of using alternate classroom sites in the district. (AP Photo/Gregory Bull)
Red Deer Public Schools launches online engagement process

Red Deer Public schools is seeking community input to help ensure a… Continue reading

Red Deer Rebels defenceman Mason Ward battles with a Medicine Hat Tigers’ forward during the WHL Central Division season opener. (Photo by Rob Wallator/ Red Deer Rebels)
Tigers come back to spoil Red Deer Rebels home opener

It’s been nearly 345 days since the Red Deer Rebels last played… Continue reading

An arrest by Red Deer RCMP is facing online scrutiny. No charges have been laid and the incident is still under investigation. (Screenshot of YouTube video)
Red Deer RCMP investigating violent arrest caught on video

Police say officer ‘acted within the scope of his duties’

Ottawa Senators goaltender Matt Murray (30) stands in his crease as Calgary Flames left wing Andrew Mangiapane (88), left to right, defenceman Rasmus Andersson (4), Matthew Tkachuk (19), Mikael Backlund (11) and Mark Giordano (5) celebrate a goal during second period NHL action in Ottawa on Saturday, Feb. 27, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Calgary Flames beat Ottawa 6-3 to end Senators’ three-game win streak

Flames 6 Senators 3 OTTAWA — The Calgary Flames used a balanced… Continue reading

Toronto Maple Leafs centre Auston Matthews (34) falls on his knees as he skates around Ottawa Senators defenceman Artem Zub (2) during third period NHL hockey action in Toronto on Thursday, February 18, 2021. The Maple Leafs will be without star centre Auston Matthews when they take on the Edmonton Oilers Saturday. THE CANADIAN PRESS/Nathan Denette
Toronto star Auston Matthews won’t play as Leafs face Oilers

EDMONTON — The Maple Leafs will be without star centre Auston Matthews… Continue reading

Crosses are displayed in memory of the elderly who died from COVID-19 at the Camilla Care Community facility during the COVID-19 pandemic in Mississauga, Ont., on November 19, 2020. The number of people who would have died from a COVID-19 infection is likely to be much higher than recorded because of death certificates don't always list the virus as the cause of a fatality, experts say. THE CANADIAN PRESS/Nathan Denette
Death certificates don’t accurately reflect the toll of the pandemic, experts say

The number of people who would have died from a COVID-19 infection… Continue reading

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto, Thursday, Jan. 7, 2021. A single dose of Pfizer-BioNTech's COVID-19 vaccine is barely enough to cover the average pinky nail but is made up of more than 280 components and requires at least three manufacturing plants to produce. THE CANADIAN PRESS/Nathan Denette
From science to syringe: COVID-19 vaccines are miracles of science and supply chains

OTTAWA — A single dose of Pfizer-BioNTech’s COVID-19 vaccine is barely enough… Continue reading

Wetaskiwin RCMP say a Maskwacis man died after he was struck by a vehicle. (File photo by Advocate staff)
Clare’s Law in Saskatchewan used handful of times; Mounties review their role

REGINA — A first-of-its-kind law in Canada meant to warn those at… Continue reading

The Magpie river in Quebec is shown in a handout photo. THE CANADIAN PRESS/HO-Boreal River MANDATORY CREDIT
Quebec river granted legal rights as part of global ‘personhood’ movement

MONTREAL — With its kilometres of rapids and deep blue waters winding… Continue reading

Thorough sanding of a table top is usually the first step to renewing a finish. Wax contaminants can sometimes still remain on a surface like this after sanding. Cleaning with rubbing alcohol and a rag gets rid of these contaminants without leaving a residue behind. (Photo by Steve Maxwell)
Houseworks: Fixing wood finishes

Q: How can I stop polyurethane from beading up on a mahogany… Continue reading

Most Read