Business association looks to expand revitalization zone

A designated downtown area where businesses pay a levy to further their common interests may be expanding in 2016.

A designated downtown area where businesses pay a levy to further their common interests may be expanding in 2016.

The DBA is considering broadening the Business Revitalization Zone to include the businesses within the Greater Downtown including Riverlands and Railyards.

Amanda Gould, DBA executive director, said the downtown has grown significantly over the last few years but the DBA only reflects a small part of the growth when looking at the downtown’s footprint.

“The DBA is almost like the hole in the middle of a donut,” said Gould. “Are we actually reflecting the needs of the entire downtown … when we advocate and talk about the the things that a downtown needs? … That is the big question.”

A total of 497 businesses currently fall within the BRZ. Gould said they do not know how many businesses are within the potential expanded borders.

The DBA held a number of open houses to connect with the different businesses this past year.

But Gould said they haven’t had too much feedback.

Gould said by expanding its borders, the DBA would ensure it was fully representing all the businesses in the downtown. It would allow the DBA to retain the existing businesses and bring new businesses into the core.

Once businesses are part of the BRZ they will be subject to a levy depending on the size of the business. Earlier in December, council endorsed the DBA’s $632,595 budget for 2016. The BRZ levy will bring in $375,845, about 59 per cent of the DBA’s budget in 2016.

The rest of the budget is generated through the city environmental contract to keep the downtown looking beautiful, event sponsorship, office space subletting and advertising.

Gould said it is vital the DBA is positioned to implement a well thought out business attraction and retention program so it can stand alongside ‘location competitors’ and offer a downtown solution that is strong enough to rival any other location.

“2016 is the year we prepare ourselves to take a role in economic development for 2017,” she said. “The 2016 budget will position us to hit the ground running over the following years.”

In January the DBA board of directors will meet to determine whether this is the next step for the DBA. Following this step, the board would have to submit a request to the city before any changes are approved.

In 1984 businesses in the downtown area established a Business Revitalization Zone to guide the progress of Red Deer’s central business district.

crhyno@bprda.wpengine.com

Just Posted

A representative for the office of Minister of Justice and Solicitor General Kaycee Madu says the new Red Deer drug treatment court is expected to be operational by the middle of 2022. (File photo by Advocate staff)
Red Deer drug treatment court expected to be up and running no later than mid-2022

The Government of Alberta expects the new Red Deer drug treatment court… Continue reading

Environment Canada says rain Tuesday evening will turn to snow. (File photo by THE CANADIAN PRESS)
Expect wet snow Tuesday night central Alberta

Heavy wet snow could accumlate with the potential for broken tree branches

FILE - In this Thursday, April 29, 2021 file photo, giant bucket-wheel excavators extract coal at the controversial Garzweiler surface coal mine near Jackerath, west Germany. A report by the International Energy Agency on Tuesday, May 18, 2021 says immediate action is needed to reshape the world’s energy sector in order to meet ambitious climate goals by 2050. This includes ending investments in new coal mines, oil and gas wells. (AP Photo/Martin Meissner, File)
Energy agency: End new fossil fuel supply investments

IEA report sets out 400 steps to transform how energy is produced, transported and used

A man inspects the rubble of destroyed commercial building and Gaza health care clinic following an Israeli airstrike on the upper floors of a commercial building near the Health Ministry in Gaza City, on Monday, May 17, 2021. (AP Photo/Adel Hana)
Strike from Gaza kills 2 as Israel topples 6-story building

Latest attack from Gaza on Tuesday hits packaging plant

The RCMP logo is seen outside Royal Canadian Mounted Police “E” Division Headquarters, in Surrey, B.C., on Friday April 13, 2018. A review by the national spy watchdog has found inconsistencies when it comes to federal efforts to ensure information sharing with foreign agencies does not result in torture. THE CANADIAN PRESS/Darryl Dyck
Spy watchdog calls for changes to ensure information-sharing does not lead to torture

Differences in federal departments stances when dealing with the same foreign agency creates concern

Red Deer musician Curtis Phagoo is glad the Alberta government is investing $2 million to help the province’s live music industry, but he would have liked the criteria to be expanded, so the money could be used as relief to cover revenue shortfalls. (Contributed photo by Cory Michaud)
Red Deer musicians welcome $2M in grants to help live music, but would have preferred relief program

The money is for future projects and can’t be used for retroactive expenses

Sheffield United’s Daniel Jebbison celebrates after scoring his side’s opening goal during the English Premier League soccer match between Everton and Sheffield United at Goodison Park in Liverpool, England, Sunday, May 16, 2021. THE CANADIAN PRESS/AP-Alex Pantling/Pool via AP
Canadian teenager Daniel Jebbison turns heads with Premier League goal

Jebbison, 17, is the youngest player in Premier League history to score on his first start in England’s top tier

This image released by Universal Pictures shows Nathalie Emmanuel, left, and Vin Diesel in a scene from “F9.” (Giles Keyte/Universal Pictures via AP)
The blockbuster movie makes a comeback this summer

Last year, summer earnings were $176 million, down 96% from 2019

FILE - In this Feb. 3, 2021, file photo, exile Tibetans use the Olympic Rings as a prop as they hold a street protest against the holding of the 2022 Beijing Winter Olympics, in Dharmsala, India. Groups alleging human-rights abuses in China are calling for a full boycott of the Beijing Olympics, which is sure to ratchet up pressure on the International Olympic Committee, athletes, sponsors, and sports federations. A coalition of activists representing Uyghurs, Tibetans, residents of Hong Kong and others, issued a statement Monday, May 17, 2021 calling for the “full boycott,” eschewing lesser measures like “diplomatic boycotts" and negotiations with the IOC or China. (AP Photo/Ashwini Bhatia, File)
AP Exclusive: Full-blown boycott pushed for Beijing Olympics

AP Exclusive: Full-blown boycott pushed for Beijing Olympics

Canada's Eric Lamaze riding Fine Lady 5 during the CP International competition at the Spruce Meadows Masters in Calgary, Alta., Sunday, Sept. 8, 2019. Canada's most decorated show jumper has withdrawn from consideration for the Tokyo Olympics. THE CANADIAN PRESS/Jeff McIntosh
Canadian show jumper Eric Lamaze withdraws from Tokyo short list

Canadian show jumper Eric Lamaze withdraws from Tokyo short list

Toronto Raptors head coach Nick Nurse questions a foul call during the first half of an NBA basketball game against the Cleveland Cavaliers Monday, April 26, 2021, in Tampa, Fla. Nurse says it was the COVID-19 outbreak in March that spiked his team's chances for a post-season run.THE CANADIAN PRESS/AP/Chris O'Meara
Nurse faces a busy off-season, much busier if Canada qualifies for Tokyo Olympics

Nurse faces a busy off-season, much busier if Canada qualifies for Tokyo Olympics

Hockey Hall of Fame inductee Danielle Goyette speaks to reporters during a press conference in Toronto on Friday, November 10, 2017. Goyette has been named director of player development for the NHL's Toronto Maple Leafs and their American Hockey League affiliate. THE CANADIAN PRESS/Christopher Katsarov
Hayley Wickenheiser, Danielle Goyette together again on Toronto Maple Leafs staff

Hayley Wickenheiser, Danielle Goyette together again on Toronto Maple Leafs staff

Most Read