December and the onset of the festive holidays tend to make us more aware of how fortunate we really are, and more thoughtful to those that are less so.
Many groups and organizations benefit from our charitable spirit at this time of year. Maybe 2012 will be the year you and your business can commit to give back all year with a “donation of time.”
On the national level, volunteers contribute two billion hours of donated time equal to one million full-time jobs. (1.)
In April 2008, Ruth MacKenzie, president of Volunteer Canada, stated, “The work of volunteering is essential to our communities, to our social fabric. Volunteers donate their time, energy and skills to better their communities and their country.”
Big business recognizes the value of volunteerism and has taken up the “corporate citizenship” challenge. We’re all familiar with the corporate partnerships that support health, wellness and research, education and the environment. Companies actively support volunteerism, providing resources — both financial and personnel — in support of worthy causes.
Executives recognize the merits of these partnerships. They provide opportunities for personal and professional development, helping to develop future business leaders. But equally important is the knowledge that being socially responsible impacts consumers — consumers making decisions when purchasing products and services.
Although sometimes skeptical, consumers are conscious of the companies that are giving back.
Closer to home, local business supports and promotes a variety of causes and organizations, from sports and recreation to human and social service groups. More and more, companies encourage and support employees to join volunteer programs, going as far as to donate time during regular working hours.
It is also good for business. Commitment to community promotes a positive image and has the potential to form new business relationships.
Becoming involved, hands-on, in charitable or fundraising activities increases visibility and credibility.
Taking part in a community cleanup, or building a home for Habitat for Humanity, is a tremendous team-building experience. Even though it can be tiring, dirty work, the exercise bonds individuals and improves their morale and sense of pride.
Serving lunch at the local drop-in centre or homeless shelter has a lasting impact that no work experience can offer.
Whether you own a small to medium-sized business or are a one-owner entrepreneur, there are many opportunities to make a difference. Target an issue that is relevant to your customers or consider a new and relevant project that you feel is worthwhile.
What are you passionate about? Examine your values and build on your business culture to tailor a project that you want to sponsor. Look to your interests regarding certain issues, usually from personal experiences.
It’s a great way to stretch your skills; possibly taking a leadership role in a new environment.
Maybe you’re considering a career change. One of the best ways to get a sense of a different job or business is to serve on a committee or board in the area you’ve been considering.
There are plenty of situations where your line of work can provide valuable services to organizations that don’t have the extra resources. Many are looking for your expertise: administrative, technical, legal, finance or fund-raising skills.
Share your knowledge, and perhaps even teach or mentor others. Your first-hand experiences can provide valuable insight to those looking for real-life situations.
New immigrants or individuals with special needs are actively seeking work experience. There are many ways to work with youths and young adults. Contact local high schools and check out associations like Young Business Leaders or Junior Achievement to offer your services.
Service organizations in our communities support many worthwhile causes. Club membership takes obligation to social responsibility very seriously.
You’ll learn what’s going on in the community and rub shoulders with the movers and shakers in business, people committed to strong and healthy communities.
The potential for personal growth is untapped. The most rewarding benefits are intangible — the personal satisfaction of giving back to our community, our own backyard.
1. http://volunteer.ca/en/in-news-national-volunteer-week
ActionCoach is written by John MacKenzie of ActionCoach, which helps small- to medium-sized businesses and other organizations. He can be contacted at johnmackenzie@actioncoach.com or by phone at 403-340-0880.