Hearing clinic joins national chain

A Red Deer hearing clinic has been rebranded as part of a national chain. The former Red Deer Clinical Audiology, at No. 203C, 5212 48th St., is now operating as Connect Hearing. It’s one of more than 130 Connect Hearing outlets across Canada.

A Red Deer hearing clinic has been rebranded as part of a national chain.

The former Red Deer Clinical Audiology, at No. 203C, 5212 48th St., is now operating as Connect Hearing. It’s one of more than 130 Connect Hearing outlets across Canada.

“We go all the way from Victoria to Halifax,” said Connect Hearing CEO Craig Cameron.

Cameron said Connect Hearing acquired the Red Deer clinic, previously owned by Susan Hopf, about 1 1/2 years ago. But its rebranding has just occurred.

“The consumers wouldn’t have seen too much of a difference at the clinic until really now,” he said, listing signage, colours and new after-care programs, product guarantees and warranties as among the changes.

Connect Hearing previously operated as Island Hearing & Affiliates and was based on Vancouver Island. It’s now owned by Swiss company Sonova Holding AG, a developer of hearing and wireless communications, and has become Canada’s only national hearing clinic chain.

Cameron said common branding for the clinics is important when marketing the services Connect Hearing provides.

“I think there’s going to be more and more people coming up with a hearing loss and looking for good professional quality services from people like ourselves and our network of hearing professionals.”