Aaron Moseson displays a prototype of the Hindsight Smartplate

Hindsight Smartplate a new take on the backup camera

Spend much time in a Costco parking lot and you’re likely see some close encounters of the vehicular kind. But the near miss that Aaron Moseson witnessed was more disturbing than most.

Spend much time in a Costco parking lot and you’re likely see some close encounters of the vehicular kind. But the near miss that Aaron Moseson witnessed was more disturbing than most.

The former Red Deer resident was at a Costco store in Calgary when he spotted a vehicle backing toward an inattentive mother and her young children. He managed to alert the driver and avert disaster, but the near-miss left him shaken — and pondering preventive measures.

A tech enthusiast, who was in the news a few years ago when he designed a comprehensive fitness app, Moseson works for the Calgary-based venture creation firm Business Instincts Group. One of its projects is an autonomous flying drone with a camera that can lock onto objects, such as a skateboarder, and stream video to a smartphone.

“I kind of thought, ‘Boy, it wouldn’t be that difficult for us to take some of that technology and kind of repurpose part of it and develop a backup camera.”

Moseson pitched the idea to one of Business Instincts partners, and was assigned help in developing a prototype.

“We have some significant resources here to really get things built.”

That prototype, which doubles as a licence plate holder, uses a combination of Bluetooth and Wi-Fi technology to wirelessly link camera to smartphone. It also has a proximity sensor that activates the camera if another object comes within about a metre.

Moseson explained that this feature could create a video record of something like a hit-and-run incident in a parking lot.

It’s proven to be of greater interest to many people than the backup camera, which is already commonplace on vehicles, he said.

A priority during the development process has been producing a product that can operate without frequent charging.

This has been accomplished with a system that has low power requirements, tiny solar panels and a kinetic power generator.

“We’re trying to see if we can get maybe 30 days of use in between (charges),” said Moseson.

The focus now is determining if there is a market for the product, which has been named the Hindsight Smartplate. Business Instincts is promoting it on an online crowdfunding show called The Next Big Thing, and if viewers like the idea and are prepared to back it with their own money, the firm will move toward commercialization.

Moseson would retain an equity interest in the product.

The 37-year-old works as director of video with Business Instincts, and has been overseeing production of The Next Big Thing. He thinks the Hindsight Smartplate illustrates how innovation can take root anywhere.

“Electronics are relatively inexpensive, information is accessible and you don’t have to be in California to be able to develop and create cool things. You can do it anywhere.”

The products flowing out of Red Deer College’s Centre for Innovation in Manufacturing proves this, he added.

Moseson, who attended Poplar Ridge, St. Thomas Aquinas, St. Teresa Of Avila and Camille J. Lerouge schools, as well as Red Deer College, still has strong ties to Central Alberta. His parents live at Poplar Ridge and his in-laws in Red Deer, and he also has other relatives and friends here.

Additional information about the Hindsight Smartplate can be found online at www.thenextbigthing.tv/hindsight-smartplate.


Just Posted

People hurt in rollover near Red Deer

Occupants of a vehicle that rolled south of Hwy 11A were airlifted… Continue reading

Eager-beaver cannabis entrepreneurs already waiting outside Red Deer City Hall

Appications will be accepted on a first-come basis starting on Tuesday

Like father like son: Red Deer area Dreeshen family dedicates life to public service

There are three jobs that could be considered the Dreeshen family business:… Continue reading

Restaurant owner concerned about Gasoline Alley road changes

Nearly 20 trucks were lined up on the service road in front… Continue reading

Preliminary hearings set for two men charged in weapons and drugs bust

A Red Deer man and Sylvan Lake man are facing 80 charges

WATCH: Hypnotizing show at Westerner Days

Hynotist and mentalist Joshua Seth performs three times a day at Westerner Days

WWII hero’s lost Purple Heart returned to his family

NEW YORK — A lost Purple Heart medal has been returned to… Continue reading

California girl, 2, accidentally shot and killed by boy, 4

SAN BERNARDINO, Calif. — Authorities say a 4-year-old boy accidentally shot and… Continue reading

A hairy issue: Sailors tell the US Navy, ‘We want beards’

PROVIDENCE, R.I. — Now that women in the Navy can wear ponytails,… Continue reading

PHOTOS: River Town Saints rock Red Deer

River Town Saints play Westerner Days Friday in Red Deer

PHOTOS: Dogs, horses and more animals at Westerner Days

Westerner Park’s pavilions were filled with animals during Westerner Days

Red Deer residents can’t get enough mini-doughnuts

Mini-doughnuts were the biggest draw to Westerner Days according to a Red… Continue reading

Four-car crash, including RCMP vehicle, on Highway 2

Two sheriff vehicles were also involved in the collision

Divers hunt for 4 after Missouri duck boat sinks, killing 13

BRANSON, Mo. — Divers are searching Friday for four people still missing… Continue reading

Most Read

Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month