New realtors out on their own

The lay of the land has changed in Central Alberta’s real estate industry, with two new brokerage firms joining the market in recent weeks.

Susan and Stephen Rochefort of Lime Green Realty with one of their listings in Glendale.; inset

Susan and Stephen Rochefort of Lime Green Realty with one of their listings in Glendale.; inset

The lay of the land has changed in Central Alberta’s real estate industry, with two new brokerage firms joining the market in recent weeks.

Jim Jardine and Pat Garritty, longtime members of Re/Max Real Estate Central Alberta’s office in Sylvan Lake, launched Trilliant Real Estate Group on May 22.

Four days later, Stephen and Susan Rochefort opened Lime Green Realty Inc. They had been with Royal LePage Network Realty Corp. in Red Deer.

Trilliant is based in Sylvan Lake and Lime Green in Red Deer, but both firms are active throughout the region.

Joining Jardine and Garritty at Trilliant are Darcy Rosie and Blair Morris, also former Realtors with Re/Max in Sylvan Lake.

Garritty said part of his and Jardine’s motivation for striking out on their own was the opportunity to develop their own programs.

Specifically, Trilliant offers a buyback guarantee, under which it will buy back homes from purchasers who change their minds within 24 months. Trilliant will also guarantee vendors that they will receive a predetermined market value price for their homes, and it will buy the old house of clients who purchase a home listed by Trilliant.

Garritty said these program increase the accountability of the Realtors involved.

“Why is the consumer always at risk? It’s time that we took the risk.”

Other programs are in the works, he added.

Increased flexibility in serving clients was also a reason the Rocheforts decided to start their own firm.

“There were a number of programs that we wanted to create that you can’t do in a larger brokerage,” said Stephen.

These included a different commission structure.

When acting for a buyer, Lime Green pays 25 per cent of the commission it earns to that client. And when representing the vendor, it charges a flat fee based on list price, rather than a percentage rate.

In the case of a $349,900 listing, said Stephen, Lime Green’s selling commission would be $4,500. That’s about $2,250 less than the vendor would pay for a typical percentage fee of three per cent on the first $100,000 and 1.5 per cent on the balance.

When another agent represents the buyer on a transaction that Lime Green is involved in, said Stephen, he and Susan recommend to their vendor client that they pay the normal commission to the buyer’s agent.

“The reason for that is to make sure we don’t push away real estate agents.”

Flat fees are not new to the real estate industry, said Stephen, but Lime Green is one of the few to have a program for vendors and buyers.

“I think we only know of one other company in Alberta for sure, and probably in Canada, that’s doing that right now.”

The Rocheforts are in the process of distributing 30,000 Lime Green Realty brochures to Red Deer residents. Included on each are recipes with lime juice among the ingredients.

“It gives people an incentive to want to keep that piece of paper,” explained Susan.

Garritty and the Rocheforts think they’ve picked a good time to start real estate brokerages.

“Things have really picked up over the last couple of months,” said Susan.

Garritty agreed, pointing to low interest rates and reduced home prices as factors stimulating market activity.

Trilliant’s website is at www.trilliantrealty.ca, while Lime Green’s can be found at www.limegreenrealty.ca.

hrichards@bprda.wpengine.com

Just Posted

Alberta has made a more detailed framework for those looking to acquire an exemption to the mandatory indoor mask bylaw. (AP Photo/Eric Gay, File)
Alberta changes requirements for mask exemptions

Masks wearing has been recommended for almost a year and provincially mandated… Continue reading

Alberta’a chief medical officer of health Dr. Deena Hinshaw said Thursday that there are more than 328,000 vaccine appointments booked over the next seven days. (Photo by Chris Schwarz/Government of Alberta)
Alberta surpasses 2 million doses administered of COVID-19 vaccine

Red Deer down to 835 active cases of COVID-19

RCMP file photo (Photo by Jeff Stokoe/Advocate staff)
RCMP investigating shooting near Maskwacis

Maskwacis and Wetaskiwin RCMP are seeking public assistance after a shooting has… Continue reading

Rode
Smith among impressive group of RDC soccer Queens recruits

There have been a number of cases where younger girls have developed… Continue reading

Red Deer Public Schools is projecting a $4-million budget deficit for 2021-22 school year. (AP Photo/Gregory Bull)
Red Deer Public Schools prepares $124-million budget

$1 million COVID recovery plan to assist students

Bo’s Bar and Grill owner Brennen Wowk said the hospitality industry is looking for more clarity from the province around what conditions must be met to allow for restaurants reopening. (Advocate file photo)
Frustated restaurant owners want to know government’s reopening plan

Restaurant owners feel they are in lockdown limbo

Vancouver Canucks' Nils Hoglander, right, is checked by Calgary Flames goalie Jacob Markstrom during third-period NHL hockey action in Calgary, Thursday, May 13, 2021.THE CANADIAN PRESS/Jeff McIntosh
Lindholm, Tkachuk lead Calgary Flames in 4-1 win over Vancouver Canucks

Lindholm, Tkachuk lead Calgary Flames in 4-1 win over Vancouver Canucks

Chicago Bulls guard Zach LaVine, right, drives to the basket against Toronto Raptors center Khem Birch, left, and guard Jalen Harris during the first half of an NBA basketball game in Chicago, Thursday, May 13, 2021. (AP Photo/Nam Y. Huh)
LaVine, Markkanen lead Bulls past Raptors, 114-102

LaVine, Markkanen lead Bulls past Raptors, 114-102

NFL schedules get off to strong starts with Week 1 twinbills

NFL schedules get off to strong starts with Week 1 twinbills

The Saddledome, home of the Calgary Flames, is shown in Calgary, Thursday, March 12, 2020. The final three games of Canada's Secret Cup women's hockey tournament will be played in Calgary's NHL arena.THE CANADIAN PRESS/Jeff McIntosh
Secret Cup women’s tournament final games to be held in Calgary’s Saddledome

Secret Cup women’s tournament final games to be held in Calgary’s Saddledome

FILE - In this Thursday, July 18, 2019 file photo, Ron Francis talks to reporters in Seattle after he was introduced as the first general manager for Seattle's yet-to-be-named NHL hockey expansion team. Four years since George McPhee was a “puppet master” of the NHL leading up to the Vegas expansion draft, general managers approached this trade deadline with Seattle’s upcoming addition to the league in mind. While Kraken GM Ron Francis prepares – and maybe made a handshake deal or two already like McPhee did – Seattle was on his colleagues’ minds.(AP Photo/Ted S. Warren, File)
Kraken still plan to hire coach before expansion draft

Kraken still plan to hire coach before expansion draft

Alberta Premier Jason Kenney attends a news conference in Calgary on Tuesday, Sept. 15, 2020. Simmering internal discontent in his United Conservative caucus has boiled over into an open challenge to his leadership. THE CANADIAN PRESS/Todd Korol
Two Alberta UCP members kicked out of caucus after challenging Kenney’s leadership

Two Alberta UCP members kicked out of caucus after challenging Kenney’s leadership

Toronto Blue Jays' Lourdes Gurriel Jr. (13) celebrates in the outfield at the end of a baseball game against the Atlanta Braves Thursday, May 13, 2021, in Atlanta. (AP Photo/Ben Margot)
Bichette, Blue Jays rally again to beat Braves 8-4

Bichette, Blue Jays rally again to beat Braves 8-4

FILE - Jordan Spieth waits his turn to putt during the third round of the Valero Texas Open golf tournament in San Antonio, in this Saturday, April 3, 2021, file photo. Spieth will try to complete the career Grand Slam next week at the PGA Championship. (AP Photo/Michael Thomas, File)
Momentum for McIlroy, few others going into PGA Championship

Momentum for McIlroy, few others going into PGA Championship

Most Read