The name of downtown Red Deer’s newest clothing store, Luksus Inc., might be perplexing — unless you’re of Scandinavian descent.
“It means luxury in Norwegian,” explains owner Sondra Saastad, who opened the 5006 48th St. business earlier this month.
Luksus reflects the atmosphere that Saastad is trying to create in her shop, with “classy clothing” lines like Diesel, Donna Mizani, Bardot, Greylin and One Teaspoon. She also carries Alex Mika and 8 Other Reasons jewelry.
“A lot of people don’t recognize the brands,” she acknowledged, adding that local residents might have travelled to Calgary or Edmonton previously to find them.
“If I needed something dressy or flashy, I would go to the city.”
Luksus should appeal to older women, said Saastad, including downtown professionals. But she thinks the store’s offerings will also suit the needs of younger shoppers. With the right accessories, Luksus clothing can create a formal or casual look, she said.
“It can be for dressing up or down, but it’s a little more on the dressier side.”
Born and raised in Sylvan Lake, Saastad spent a number of years managing her parents’ business, Wyndwood Haven pet boarding kennel. But the 29-year-old’s current venture is more in line with her longtime goal.
“Clothing has always been an absolute passion of mine — helping people shop and get something that’s out of their comfort zone; I love that.”
In addition to women’s clothing, Luksus carries products for men and children. Saastad said she’ll modify her inventory to meet local tastes, but she also plans to bring in new and different items every month — with her store’s theme always in mind.
“A lot of women like to have glamorous things.”
She said that during the few weeks her store has been open, public reaction has been encouraging.
“So far, it’s been really positive.”
Luksus is open week days from 10:30 a.m. to 5:30 p.m.