RDC group among best in simulation

A group of Red Deer College students have proven they can produce and sell bicycles with the best — at least on a computer screen. Rylie Schaefer, Jordan Collier, Sam Debree, Mike Dobrowolski and Ryan Dahmer outpaced most of their international competition in a simulated business ventur

A group of Red Deer College students have proven they can produce and sell bicycles with the best — at least on a computer screen.

Rylie Schaefer, Jordan Collier, Sam Debree, Mike Dobrowolski and Ryan Dahmer outpaced most of their international competition in a simulated business ventur The RDC group bested entrants from Boston University, Santa Clara University, Ohio State University and the University of Waterloo, among other universities and colleges.

In fact, 87 teams took part in the 2014 MikesBikes World Championship — an annual competition organized by Smartsims International Ltd. — with those 87 representing the top finishers from their respective institutions. Schaefer, Collier, Debree, Dobrowolski and Dahmer, who adopted the name Team Momentum, bested five groups of classmates from RDC’s Donald School of Business to advance to the world championships.

“I was really impressed,” said Dustin Quirk, an instructor at the Donald School of Business.

He said the five were among the best he’s seen in the MikesBikes simulation, which is tackled by all students in the Donald School of Business’s business administration diploma program as part of their class work. Team Momentum excelled from the start and “adapted and adjusted” to each level of competition they faced.

Ultimately, that came down to a showdown involving eight teams. Collier said his group received regular updates during those finals, which indicted that they were holding onto second place before slipping back into fourth.

“So we got together, a few of us, and really ground it out and got back to second.”

The MikesBikes simulation involves the operation of a bicycle factory in a competitive market with other bike producers.

“They have to design which markets to enter and build up their labour force, build up their factory,” said Quirk, adding that the success of the business is influenced by the actions of other teams.

For instance, pricing bikes high to boost revenues could leave a team vulnerable to being undercut by others.

“In that sense, it does do a fairly good representation of a real business situation where you’re planning out moves but have to respond and react to your competitors’ moves as well.”

Schaefer said Team Momentum picked up on the game quickly, and used the same strategy at each level.

“I would say we were pretty aggressive in our strategy,” said Dobrowolski. “Our goal was to outsell the competition and to constantly streamline our costs to be more profitable and deliver more value to our shareholders.”

Quirk said it helped that the RDC group worked very well together. He also praised their commitment, particularly when the competition moved past the classroom level.

“It was purely voluntary on their part, and they spent their own time,” he said, noting that this meant personal sacrifices and dealing with conflicting commitments, like studying for exams.

Schaefer, Collier, Debree, Dobrowolski and Dahmer are in the second year of the diploma program, and all five plan to pursue business degrees.

hrichards@bprda.wpengine.com

Just Posted

Body of deceased man found in Red Deer’s Coronation Park

Police haven’t yet determined cause of death

Red Deer area businesses recognized at Business of the Year Awards night

“It’s an honour just to be nominated.” The popular words echoed throughout… Continue reading

Child sex offender should get 12 years: Crown prosecutor

Stuart Peter Hunt has pleaded guilty to 10 child sexual exploitation and pornography charges

Legalizing cannabis cost estimate for Red Deer just under $400k

Although the province of Alberta has announced $11.2 million for cannabis legalization,… Continue reading

WATCH: Two weeks away from Canadian Finals Rodeo in Red Deer

In just two weeks, Ponoka’s Shayna Weir will compete with the best… Continue reading

Film with Fan Bingbing, Bruce Willis cancelled after tax case

BEIJING — The director of “Air Strike,” featuring Chinese actress Fan Bingbing,… Continue reading

Michael Buble shuts down rumours of retirement from music

LOS ANGELES — Michael Buble is shutting down rumours that he’s going… Continue reading

After Canada legalizes pot, industry eyes rest of the world

MONTREAL — Cam Battley is a top executive at one of Canada’s… Continue reading

Facebook’s election ‘war room’ takes aim at fake information

MENLO PARK, Calif. — In an otherwise innocuous part of Facebook’s expansive… Continue reading

Military to overhaul morale-boosting trips after review finds serious problems

OTTAWA — Canada’s top general is overhauling military morale-boosting tours after an… Continue reading

Police hand out a few hefty fines for allegedly violating Cannabis Act

The celebratory mood that marked the legalization of recreational cannabis lost a… Continue reading

PHOTO: Say goodbye to City Hall Park flowers

A sure sign that winter is on its way is when City… Continue reading

PHOTO: Chew On This! campaign draws attention to national poverty

Lunch bags were being handed out in front of The Hub downtown… Continue reading

Most Read