Red Deer is losing a longtime business to Gasoline Alley.
Trail Appliances plans to relocate from 2823 Bremner Ave. to 557 Lantern St., which is northwest of Cam Clark Ford.
Sandee Wahl-Meyers, director of marketing for the Western Canadian home appliance retailer, said the new building will measure 43,000 square feet, including a 20,000-square-foot showroom. The additional space will enable the store to display more products and maintain a larger inventory.
Currently, she said, Trail Appliances has to rely on off-site storage for its Red Deer store. Putting everything under one roof will speed up the buying process for customers.
Features at the new store will include a live demonstration kitchen that could be used by guest chefs, a water-testing station that will help customers choose water purification systems and other products, and in-store kitchens, said Wahl-Meyers.
“People actually have a chance to see what the appliances will look like.
“We’re going to have an indoor customer pick-up centre, so that when people are picking up in the freezing cold winter they can actually back indoors,” she added.
Timelines for construction have yet to be confirmed, but Wahl-Meyers said store officials are hoping the project will be finished by the end of 2015.
“We’re still finalizing the interior of the building.”
She said the new location will be very visible and accessible, and offer customers plenty of parking.
The development permit issued by Red Deer County for the building was valued at $8.5 million, and the contractor is Scott Builders Inc.
Trail Appliances has been owned and operated by the Broderick family since 1974. The business currently consists of 15 stores, with six of these in Alberta and the remainder in British Columbia and Saskatchewan.
“There are over 25 family members now involved in the business,” said Wahl-Meyers.