Airport gets new brand

Say goodbye to Red Deer Regional Airport — or at least the “Regional” part of the name.

The Springbrook-based airport announced on Wednesday that it is adopting a new brand

The Springbrook-based airport announced on Wednesday that it is adopting a new brand

Say goodbye to Red Deer Regional Airport — or at least the “Regional” part of the name.

The Springbrook-based airport announced on Wednesday that it is adopting a new brand, including the shortened name Red Deer Airport.

It has also unveiled a new logo, which contains the tag line “going places. together.”

Airport CEO RJ Steenstra said the new brand is more contemporary and relevant than its predecessor. It follows research conducted by Calgary marketing firm Indigo Ice, which designed the logo.

Three boxes in the logo represent the windows of an airplane, through which a rising jet stream can be seen. One is green, symbolizing ground; another is orange, depicting people and cargo; and the third is blue, for the sky.

The shorter name, said Steenstra, follows a trend of airports emphasizing their location rather than their range of operations.

“It’s important that we focus on not making ourselves smaller than we are in the marketplace.”

The new brand will extend to the airport’s website, which is currently being updated, as well as its signage and other materials.

Elements of the new brand will be rolled out on a progressive basis, said Steenstra.

Scheduled passenger service will return to Red Deer Airport on Nov. 18, when Northwestern Air Lease Ltd. commences flights between Red Deer and Kelowna, B.C.

Meanwhile, new hangar tenants have set up shop at the airport and facility improvements are underway.

“We are in the process of transforming the Red Deer Airport into a business that connects closely with customers, businesses and stakeholders,” said Steenstra.

Built during the Second World War to help train military pilots, the airport remained an air force base until 1965.

The City of Red Deer operated it as the Red Deer Industrial Airport until 1999, when ownership was transferred from Transport Canada to the Red Deer Regional Airport Authority — which consists of the city, Red Deer County and the Red Deer Chamber of Commerce. The Red Deer Regional Airport name was adopted at that time.

hrichards@bprda.wpengine.com