Bringing more to your weekend

Newspapers stand still at their own peril. In a world increasingly dominated by the electronic delivery of an astounding variety of messages, it has become ever more difficult to satisfy traditional newspaper readers.

Newspapers stand still at their own peril.

In a world increasingly dominated by the electronic delivery of an astounding variety of messages, it has become ever more difficult to satisfy traditional newspaper readers.

And in a market like ours — where the Advocate competes with six other daily newspapers — attracting and holding reader interest requires commitment and imagination.

Today, the Advocate is showing you just how committed we are to the community, and how our imagination will serve you. We’re certainly not standing still.

The Advocate’s new Weekend Edition will still carry at its core the community news you rely on us to provide. We’re mindful of the role our news package plays in your lives.

But we know readers want more from a weekend paper, and so we’ve added some great new features to provide depth, vitality, humour and diversion to your weekend reading.

We have added space to the paper so we can examine issues in more depth.

We’ve added new columnists throughout the paper, and brought back some familiar and much revered voices like retired managing editor Joe McLaughlin (as part of our Focus package, on pages A6 and A7).

We’ve added more colour comics — and made them larger as the result of reader suggestions (pages D7 and D8). We’ve also added a daring new local cartoonist to our roster of colour comics, My Life As A Grum by Red Deer artist Rhian Engel.

Our new Diversions page (D6) combines new puzzles with longtime favourites and throws in a unique food-related graphic.

Our expanded Saturday Entertainment package offers a column on electronic gaming.

On B1, you’ll find Five Things, a new reader-driven feature that will allow us to examine what you think about our community.

Throughout, you’ll find features and analysis beyond anything we’ve offered before.

And you can count on the Advocate to continue to evolve, because we know that standing still won’t serve our readers.

jstewart@bprda.wpengine.com