City leaders can’t say enough good things about Red Deer — now they’re intending to show them on video.
A series of 10 online videos, featuring local parks and recreation facilities, as well as economic development and cultural opportunities, will be made over three years by CGI Communications.
The New York-based firm contacted the city and offered this digital marketing opportunity. CGI promised there will be no charge to taxpayers for the video project — revenue will be generated from online advertisements.
Like the videos, ads will be available to online browsers from a link on the city’s website.
“This is a great opportunity to showcase our city at no cost to us,” said Julia Harvie-Shemko, communications manager for the City of Red Deer.
She noted the video service, already done for Ontario municipalities, such as Pembroke, Leamington and Chatham-Kent, is endorsed by the Federation of Canadian Municipalities.
While Red Deer has proven capable of attracting new residents and businesses over the last few years without the use of promotional videos, Harvie-Shemko believes it never hurts to spread more good buzz about our city.
“This is another way for us to get out some good stories about our community . . . about what’s going on, and about how this is a good place to be.”
Many people know what to expect from a larger centre, such as Calgary or Edmonton, but not a smaller city, such as Red Deer.
The idea is to focus on commercial opportunities as well as quality of life aspects, such as the city’s extensive trail network, said Harvie-Shemko.
“Some outsiders are surprised by our parks. They say ‘Holy cow, I didn’t know how many great parks there were.’ ”
Harvie-Shemko also believes few out-of-towners are aware of how environmentally-minded the municipality is.
Mayor Morris Flewwelling recently created a letter asking local businesses for their co-operation in helping to promote the city.
Harvie-Shemko expects CGI Communications representatives will contact certain business owners and cultural groups soon, as videotaping is to begin this fall. The first video should be available online through www.reddeer.ca before the end of the year.