Thousands of socks were tossed onto the ice during the second intermission of the Red Deer Rebels' Family Day game in support of families in need.
On Thursday, Feb. 20, United Way Central Alberta announced 5,138 pairs of socks were collected during Sockey Day, as the Rebels hosted the Edmonton Oil Kings at the Westerner Park Centrium on Monday, Feb. 17. Nearly 7,000 people attended the afternoon matchup.
The number of socks donated this year set a new record for the Sockey Day initiative in Red Deer — 4,813 pairs were donated last year.
“This year’s response has been a true reflection of our community’s ongoing commitment to supporting community needs,” UWCA CEO Chelsea O’Donoghue said, adding that all collected socks will go directly to local agencies across Central Alberta to benefit individuals and families in need.
“Sockey Day continues to be a powerful way to raise awareness around local basic needs, and it’s heartening to see so many businesses, organizations, schools, and community members come together to make a meaningful impact.”
In the lead-up to the event, more than 20 community partners played roles in sock collection and awareness-building efforts, to ensure everyone who came to watch the game could participate in the toss.
One highlight from this year's Sockey Day was the friendly competition among 13 local bank branches, including BMO, Scotiabank, and Servus Credit Union, with Scotiabank leading the way by collecting 1,577 pairs of socks.
United Way Central Alberta expressed appreciation to the Red Deer Rebels and community partners who contributed to the success of Sockey Day 2025.
“Over 38,000 Central Albertans are struggling to meet their basic needs, and the rising cost of living is adding even more strain,” O’Donoghue said.
“Sockey Day is a testament to what we can achieve when the community comes together. Every donation, big or small, makes a difference.”
Funds raised through United Way’s annual campaign stay local, supporting community investments in programs that provide access to basic needs, mental health services, and brighter futures for all Central Albertans.
Last year, UWCA supported more than 12,100 individuals and families. For more information on the organization, visit caunitedway.ca.
