Tourism Red Deer has launched a new digital pass designed to boost local tourism and enhance visitor experiences throughout Central Alberta.
The new pass, which launched Wednesday, offers access to 13 participating venues, providing special discounts, offers, and opportunities to earn rewards.
"This pass is a wonderful opportunity to showcase the incredible attractions we have in Central Alberta," said Jesse Smith, Tourism Red Deer CEO. "Not only does it encourage visitors and locals to explore more of what our region has to offer, but it also supports our local businesses by driving traffic their way. We’re excited to continue developing additional passes in the future, such as a Winter Pass and a Foodie Pass, as Central Alberta has so much more to showcase!”
The pass can be downloaded directly to your smartphone from visitreddeer.com/plan-your-trip/red-deer-central-alberta-attractions-pass.
According to the release, the Red Deer & Central Alberta Attractions Pass is designed to increase "foot traffic at participating attractions by offering exclusive deals and discounts, thereby enhancing", and increase regional visibility and enhance the visitor experience.
The release also states that the mobile, exclusive digital pass will "gameify" the experience through various rewards.
"Participants will earn 100 points for checking in at local businesses using GPS tracking and can earn an additional 50 points by redeeming discounts at participating venues. These points can be redeemed for exclusive Red Deer swag items or accumulated to be entered into sweepstakes for a chance to win a Grand Prize valued at over $800," the release said.
Grand prizes include a $500 gift certificate to Bower Mall, A one night stay at the Holiday Inn South or a family night for four at a Red Deer Rebels game.
