Jennifer Vanderhaeghe, left, of the Central Alberta AIDS Network Society, and Stacey Carmichael, right, of the Red Deer and District Community Foundation, talk with We Care project director Kristine Bugayong near one of the many downtown sidewalk We Care painted slogans on Gaetz Avenue on Tuesday. The campaign designed to increase understanding of homelessness and addictions was launched by the foundation and Central Alberta Addictions Consortium as well as their many community partner social organizations. The website www.reddeercares.com has information on how to help reduce the stigma of being homeless.