Thousands of Central Albertans begin and end their day reading the Advocate newspaper, website and social media posts.
The Advocate may have started as a small community newspaper, but today it’s a thriving daily that informs and entertains the people of Central Alberta in our paper and on our news site. We’re also a trusted source on social media that our followers can share with confidence.
One of the foundations of our success is Central Alberta’s largest news team — one that is staffed by journalists who are passionate about our community.
Lana Michelin, an Advocate reporter since moving to the city in 1991 and an accomplished artist, has covered everything from city hall and health care, to environmental issues and the arts community.
“It’s been a privilege to meet people from all over Central Alberta and help tell the stories that make this region special,” Michelin says.
Longtime Red Deer writers such as Michelin are complemented by newcomers who bring fresh talents and curiosity to our story telling.
Sports reporter Byron Hackett joined the Advocate in December 2016.
“Every day I come to work, there is a new story about an inspiring athlete, coach or team, their incredible hard work and dedication to the community.
“It’s with great pride I get an opportunity to share those stories with readers in Central Alberta,” says Hackett.
Mamta Lulla, who joined the Advocate news team in 2017 adds: “I enjoy working at the Advocate because it has that perfect amalgam of community news as well as big, hardy news stories covering crime, opioid concerns and the Red Deer Regional Hospital Centre.
“The fast-paced environment in the newsroom, where no two weeks are alike, makes my job interesting and fun.”
In addition to the best source of local stories and information, readers can also enjoy the Advocate’s coverage of provincial, national and world affairs.
Advice columns, puzzles, cartoons, horoscopes, weather forecasts and lottery results add to the unique mix of the informative and the fun.
Subscribers can also look forward to special publications, such as Prairie Living, and others focused on seniors and special celebrations in the community.
And we don’t just tell Red Deer’s stories. We’re also community builders, supporting a wide range of community events and fundraisers with sponsorships valued at more than $250,000 annually.
To subscribe to the Red Deer Advocate, email circulation@reddeeradvocate or call 403-314-4300 to access Red Deer’s best local news source. Enjoy an introductory rate of just 99 cents for the first month of digital access.