10 million Canadians use Facebook on mobile every day, some 20+ times a day

Canada was one of the first countries to go completely crazy for Facebook and now the social network is saying we’re leading the charge with mobile usage, too.

TORONTO — Canada was one of the first countries to go completely crazy for Facebook and now the social network is saying we’re leading the charge with mobile usage, too.

There are 19 million Canadians who access Facebook at least once a month and 14 million who log in every single day, says Jordan Banks, the head of Facebook Canada.

Those numbers haven’t really changed since the summer, when Banks last gave an update on user counts, but mobile is growing.

The number of users who log in with a phone or tablet at least once a month is now at 15 million, up about 15 per cent from 13 million.

And the number of mobile users accessing Facebook daily is up about six per cent to 10 million, from 9.4 million in August.

“Essentially we’re getting 50 per cent of the Canadian population on Facebook every day and the exciting part for us as marketers is that when you look at the composition of how those people are accessing Facebook, it’s more increasingly on a mobile device than ever before,” says Banks.

“There’s incredible mobile adoption and incredible mobile engagement … and that type of aggressive mobile adoption — which puts us as a world leader — is absolutely fantastic.”

There’s a reason Banks is excited about Canadians’ increasing use of apps.

Facebook reported that in the fourth quarter of last year, mobile ads generated 53 per cent of its revenues. It also marked the first quarter that it saw mobile revenues cross US$1 billion.

“We’re now making more money on mobile devices than we are on PCs and this mobile revolution is really taking hold in no other country as aggressively as it is in Canada,” Banks says, noting that growing smartphone ownership has made Facebook all the more addictive.

“You look at Internet usage in Canada, one out of every five minutes is spent on Facebook (according to measurement firm comScore) and predominantly on the Facebook app.

“We’re seeing people check their phones 20 times a day for Facebook — status updates and news feed posts and checking in — so it’s really become like a Canadian reflex, if you will, to access your phone, whether you’re at a bus stop or a hockey game or sitting at home watching TV.”

While many users continue to complain about seeing ads in their news feed, Banks says the ratio of placing one advertisement among every 20 posts isn’t hurting engagement numbers.

And that’s because Facebook’s algorithms are doing a good job of finding relevant matches for advertisers and users, he says.

“Lots of times you’ll talk to people and they’ll say, ’I don’t even see ads, where are your ads?’ and that to us is the greatest compliment because ultimately what we’re trying to do with ads is make them not loud and obnoxious and intrusive,” he says.

“We have a really good sense of how people generally want to interact with the ads and the frequency they’re willing to accept and (one in 20 posts) has been universally accepted as being a good ratio.”

Facebook says about 70 per cent of its North American users who log in monthly have willingly connected with a local business. And Banks says most Canadian businesses are now using Facebook for marketing.

“There aren’t many businesses in Canada that aren’t using Facebook as either a primary or secondary marketing platform … and we’re seeing a growing number of Canadian brands waking up and looking at it and taking advantage of these creative commercial opportunities.”

Just Posted

Driver who backed into Red Deer pizzeria sentenced

David Andrew Amstutz sentenced for failing to remain at the crash scene

Paying down debt should be priority for low income workers, say experts

TORONTO — Investment planning can often be seen as a luxury for… Continue reading

Alberta couple wants cash and charges dropped in meningitis death of their son

CALGARY — An Alberta couple facing a second trial in the meningitis… Continue reading

Moose Jaw wants to challenge Norway for tallest moose statue title

MOOSE JAW, Sask. — The City of Moose Jaw, Sask., is on… Continue reading

ReThink Red Deer gets thumbs up from city on pollinator barn structure

Group is hoping to get a $40,000 building grant

Fashion Fridays: Inspirational gym outfits

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Russian fighter jets collide over Sea of Japan crews eject

One plane crashed after its crew ejected safely, the other crew also ejected but they have not been found

Judge to deliver verdict in British sailor’s gang rape case

The alleged gang rape took place at a Halifax-area military base in 2015

B.C. minister fears money laundering involves billions of dollars, cites reports

The government had estimated that it was a $200-million a year operation, instead estimates now peg the problem at $1 billion annually

Olympian snowboarder Max Parrot diagnosed with Hodgkin’s lymphoma

Each year in Canada, approximately 900 people are diagnosed with Hodgkin’s lymphoma

‘Prince of Pot’ Marc Emery accused of sexual assault, harassment

Emery denied the allegations, but a Toronto woman says she is not the only one speaking out

Asteroids are smacking Earth twice as often as before

The team counted 29 craters that were no older than 290 million years

Canada’s arrest of Huawei exec an act of ‘backstabbing,’ Chinese ambassador says

China has called Canada’s arrest of Huawei chief financial officer Meng Wanzhou ‘politically motivated’

In limbo: Leftover embryos challenge clinics, couples

Some are outright abandoned by people who quit paying storage fees and other couples struggle with tough decisions

Most Read