Plenty of Albertans are eager to hit the road and explore this summer.
According to an Alberta Motor Association survey, eight in 10 Albertans plan to travel within the next 12 months. In the survey, seven in 10 Albertans say they feel good about travelling within Canada again, while 49 per cent are ready to go on international trips.
But COVID-19 remains a concern among many, with 42 per cent of respondents saying it will influence where they choose to visit.
“Albertans are hungry to travel again but there’s still a lot of uncertainty about what that will look like—and it will be different for everyone,” says Nikola Berube, spokesperson for AMA Travel in a press release.
“People are moving from hesitation to anticipation, so they want to feel confident about making plans in the face of an ever-changing landscape.”
Booking those trips seems to be an independent venture for most. According to the survey, just 21 per cent expect to use a travel agent, with the top reason in favour being reducing the time and hassle of research, getting help if something goes wrong, and enjoying peace of mind.
“More than ever, people want to feel like someone has their back before, during and after their vacation,” says Berube. “Travel agents have become critical translators of complex government advisories, health requirements and insurance policies. We want people to feel secure about exploring the world again.”
On average, Albertans expect to spend $3,096 on leisure trips within the next 12 months. The U.S. is the top destination at 67 per cent, with 35 per cent likely to go to Europe and 28 per cent considering Mexico.
Top motivations for travel include relaxation (80 per cent), exploration (64 per cent), experiencing different cultures (52 per cent), and connecting with family and friends (52 per cent).
The survey was conducted online between April 1 and 15, with 1,496 Albertans responding.