Agriculture More Than Ever speaks outs about the industry at Agri-Trade in Red Deer

Bridging the gap between Canadian farmers and consumers is the focus for at least one organization at the Agri-Trade Equipment Expo in Red Deer this week.

Agriculture More Than Ever is an industry-driven cause with close to 3,000 “agvocates” and 470 partners that promote the agriculture and create positive dialogue about Canadian agriculture.

Debbie Bailey, representative for Agriculture More Than Ever, said five years ago the group conducted an awareness survey to find out what the general public knew about agriculture.

“We went out and talked to the people in the industry and found out they were saying the same types of negative things like ‘It’s a risky business’ or ‘It’s weather dependent,’ shining a negative light on farming,” she said.

Bailey said in a country where only a small amount of people are involved in the industry, it’s important for farmers to speak proudly about what they do.

“About three per cent of the population come from a farming background. The rest of the population in Canada really doesn’t have that connection to agriculture. So it’s important to teach people where their food comes from,” said Bailey.

“It’s important to share the good things that are happening in agriculture. Be proud of it and tell your children to speak up and speak positively about it.”

Not only is it important to educate the public, Bailey said it’s important for farmers to learn more about other sectors and start representing the agriculture industry as a whole.

“Sometimes you can be in your own little bubble in the sector you belong to, but we want people to look at it as a broader industry. We want everybody to feel responsible for representing the entire industry,” said Bailey.

Emmett Sawyer, commercial cattle and grain farmer, said agriculture has gotten so far away from the public eye that people don’t even realize how advanced farming has become.

“We are probably one of the biggest industries for new technology. We have been running GPS (global positioning systems) for at least 5-10 years and only now is the public realizing it,” said Sawyer.

“Farmers are trying to get the word out that if people look at our industry they would see that we are so advanced it’s unbelievable and the things that we are doing are absolutely fantastic.”

Find out more at www.agriculturemorethanever.ca

jonathan.guignard@reddeeradvocate.ca

Just Posted

Calgarian takes gold in women’s speedskating

Brooklyn McDougall competed in long track 1,500-metre speedskating event

Speedskaters pick up Alberta’s first Winter Games medals

Calgary’s Brooklyn McDougall wins gold and Lethbridge’s Kaleb Muller wins silver

Red Deer gymnast hopes to flip his way to a personal best

Zach Blakely is looking forward to the ‘community’ aspect of Games

Youngest Alberta athlete at Red Deer’s Canada Winter Games focuses on the win

Emily Liu, 10, beats much larger table tennis players

Red Deer Games stuffie Waskasoo is a hit

Alberta premier gives the mascot a boost

VIDEO: Community ‘comes together’ at opening ceremonies

The nation will focus its eyes on Red Deer for the next… Continue reading

South African activists try to protect endangered pangolins

JOHANNESBURG — As World Pangolin Day is marked around the globe, Saturday,… Continue reading

Fourteen ‘dream’ homes ordered evacuated as sinkholes open in Sechelt, B.C.

Greg and Gerry Latham spent Friday morning scrambling to pack up family… Continue reading

Former B.C. premier Gordon Campbell accused of sexual assault: British newspaper

LONDON — A British newspaper says police in London are investigating an… Continue reading

Graham: U.S. should be stronger on Canadians detained in China

MUNICH — U.S. Sen. Lindsey Graham said Friday the response by the… Continue reading

Conservative leaders to attend pro-pipeline rally in Saskatchewan

By Stephanie Taylor THE CANADIAN PRESS MOOSOMIN, Sask. — Federal Tory leader… Continue reading

Games athletes making themselves at home at RDC

Red Deer College’s campus will be home for the athletes during the 2019 Canada Winter Games

Alix resident captures beams of light near Lacombe

Lacombe, Blackfalds, Red Deer photos have since gone viral around the world

Welcome message from the mayor

On behalf of Red Deer city council, the City of Red Deer… Continue reading

Most Read