The Government of Alberta has developed a new label that farmers and processors can use on their products.
The goal of the “Made in Alberta, by Albertans” label is to help shoppers quickly identify food made in the province when choosing an item at the grocery store or farmers market.
“Alberta is known as a place that produces safe, high-quality food,” said Minister of Agriculture and Forestry Devin Dreeshen.
“These days, people want to know where their food comes from, and this will make it a lot easier for them to choose food from Alberta. When you buy Alberta food, you are supporting another Alberta family. It keeps money in your community and in our province.”
Consultations with farmers, processors and consumers will be held this summer to finalize the proposed label and prepare rules for its use on different types of food products.