Photo by THE CANADIAN PRESS Berkley the Kodiak bear is fed ice cream in a Dairy Queen drive-thru in a screen grab from a video posted to Facebook by the Discovery Wildlife Park.

Bear video meant to promote conservation: zoo owner

Discovery Wildlife Park says it will look at other ways to promote its conservation message

Discovery Wildlife Park owner Doug Bos said his Dairy Queen drive-thru bear video that drew criticism was meant only to spread a conservation and safety message.

“Our whole goal was to promote conservation. That was the whole goal of it all, to get the message out there to don’t feed the bears … to don’t stop on the side of the road,” said Bos on Friday.

“It’s unfortunate that a small amount of people viewed it one way, and a large amount of people that viewed it our way I guess.”

When the story was picked up by the media, animal experts voiced their displeasure, calling the video irresponsible.

The province says it plans to investigate, a move that Bos welcomes. He has already been in contact with Fish and Wildlife and hopes officials can come to his zoo next week

“There’s going to be an investigation. That’s good because that’s what their job is,” he said.

“I’m glad to see there’s going to be an investigation because that’s what they’re all about, making sure everything is OK and animals are not harmed, and the public is not harmed and stuff like that.”

Bos said the one-year-old bear named Berkley was taken to the Dairy Queen before it opened last Sunday to shoot the video. He and three other Discovery Wildlife Park staff — not seen in the video — were there to ensure the shoot went off safely.

The Kodiak bear, that was on a chain, was raised in zoos and well-trained.

Discovery Wildlife Park has used its website to spread its conservation message previously. But the number of views has been limited.

The video was seen as a way to get the message out to a wider audience using social media.

“Our whole goal was just to attract people to our message. It wasn’t to get extra attendance. We’re not even open at this time of year.

“It was just to create bear awareness and get it out there. At the end of the day, there are hundreds of thousands of people who got the message: don’t feed the bears.”

Given the controversy, Bos said they will carefully consider the best way to get their message out in the future.

“I guess we’ll rethink our media tactics in the future and make sure we’ve got a message that people will listen to and maybe co-ordinate more with Fish and Wildlife.”



pcowley@reddeeradvocate.com

Like us on Facebook and follow us on Twitter

Just Posted

More than $25k raised for Red Deer firefighter who is recovering in hospital

‘I think the support he’s getting is because of the person he is’

Lacombe backs Blackfalds stormwater plan

Stormwater management plan will open up more land for development in Blackfalds

Two men facing charges in alleged abduction

RCMP issued alert for woman on Wednesday morning who was found safe later that day

Red Deer RCMP seek public assistance to identify suspect in indecent acts

Red Deer RCMP are looking for a man believed to be responsible… Continue reading

WATCH: Two weeks away from Canadian Finals Rodeo in Red Deer

In just two weeks, Ponoka’s Shayna Weir will compete with the best… Continue reading

Leon Draisaitl has overtime winner as Edmonton Oilers down Boston Bruins 3-2

EDMONTON — Connor McDavid set up Leon Draisaitl for the overtime winner… Continue reading

Edmonton girl guide sells out of cookies in front of cannabis store on first day

EDMONTON — She’s being called one smart cookie. As people lined up… Continue reading

New vacuum needed: Calgary family adopts three bonded St. Bernard buddies

EDMONTON — Three adult St. Bernards who couldn’t be separated because they’re… Continue reading

Film with Fan Bingbing, Bruce Willis cancelled after tax case

BEIJING — The director of “Air Strike,” featuring Chinese actress Fan Bingbing,… Continue reading

Michael Buble shuts down rumours of retirement from music

LOS ANGELES — Michael Buble is shutting down rumours that he’s going… Continue reading

After Canada legalizes pot, industry eyes rest of the world

MONTREAL — Cam Battley is a top executive at one of Canada’s… Continue reading

Facebook’s election ‘war room’ takes aim at fake information

MENLO PARK, Calif. — In an otherwise innocuous part of Facebook’s expansive… Continue reading

Military to overhaul morale-boosting trips after review finds serious problems

OTTAWA — Canada’s top general is overhauling military morale-boosting tours after an… Continue reading

Most Read