A beauty of a video has landed tiny Bashaw with the Small Town Saturday Night country music concert ­— and the chance to turn local creativity into long-term sustainability.

A beauty of a video has landed tiny Bashaw with the Small Town Saturday Night country music concert ­— and the chance to turn local creativity into long-term sustainability.

Beauty of a parody lands Bashaw a music concert

A beauty of a video has landed tiny Bashaw with the Small Town Saturday Night country music concert ­— and the chance to turn local creativity into long-term sustainability.



A beauty of a video has landed tiny Bashaw with the Small Town Saturday Night country music concert ­— and the chance to turn local creativity into long-term sustainability.

Bashaw’s online parody of the musical Beauty and the Beast beat out competition from many larger rural centres in the province-wide contest sponsored by Travel Alberta and the Big Valley Jamboree. As a result, the town of 900 people won the right to stage the April 27 concert featuring singers Chad Brownlee, Clayton Bellamy and others. Bashaw also received $5,000 towards creative youth programs.

“We are beyond excited . . . we were up against larger communities, including Cold Lake and Bonnyville,” said Jackie Northey, a member of the Bashaw Small Town Saturday Night organizing committee.

In Bashaw’s tongue-in-cheek video, a rewritten version of Belle’s Song from Beauty and the Beast is used to introduce viewers to the picturesque community east of Ponoka.

The promotional clip starts off with local singer Hannah Miller, dressed as Belle, stepping out of a colourful cottage and sniffing tulips spilling out of a flower box in January.

Local resident Ty Wilson makes an appearance as Belle’s wooer, Gaston, and dozens of other Bashaw citizens also get into the fairy-tale spirit.

They include local pickup drivers, the town’s mayor, a 90-something-year-old local entrepreneur, and reams of local school children.

The clever, two-minute effort earned Bashaw 30 per cent of overall votes cast in the on-line contest to stage a “mini Big Valley Jamboree.”

By bringing singers Brownlee, Bellamy, as well as Bobby Wills, Alee, Tenille to town, Northey hopes the crowd-drawing Small Town Saturday Night concert will be an opportunity to sell Bashaw to potential new residents.

She said rural centres must always have sustainability in mind. “We can showcase the town, support the kids and hopefully attract new faces to the community,” added Northey, who is a learning co-ordinator with the Bashaw Adult Learning Council.

The council intends to put the $5,000 prize money from Travel Alberta towards the Bashaw School’s Arts Infusion Program and the Bashaw Creative Community Committee. All proceeds from the benefit concert will also go towards these projects.

Northey said the idea for the musical video was sparked by a local stage production of Beauty and the Beast, which had just wrapped before the video was made in January. Many of the cast members were filmed by local videographer Ben Wilson.

“We have an unusual number of creative people for a small community,” said Northey, who noted Bashaw has two community theatre groups — one of which launched a fundraising campaign to renovate the historic local theatre.

There’s also a local visual arts club, hand-bell choir, and various musical organizations.

“We have an incredible amount of talented people,” she added, including set and costume builders.

Northey said the whole community got behind the video, which is why it was such a success.

Last year, the town was in the top-five municipal finalists in the Alberta-wide contest that was won by Legal.

“Bashaw’s perseverance, creativity and competitive spirit have once again shone the spotlight on this wonderful Alberta community,” said Larry Werner, producer of Panhandle Productions, which puts on the annual Big Valley Jamboree in Camrose.

Alberta’s tourism minister, Richard Starke, said Bashaw’s winning entry is indicative of the “tremendous community spirit and pride” shown by rural towns across the province.

The Small Town Saturday Night contest aims to promote the “exceptional experiences” available outside of major centres.

Ticket information for the country concert slated for the Bashaw arena is expected to be available next week.

lmichelin@bprda.wpengine.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

File photo
Gov’t of Alberta identifies estimated 300 new COVID-19 cases Sunday

Online COVID-19 dashboard unavailable as upgrades being completed

The Central Alberta Freestyle Ski Club is hoping to win $50,000 through the Mackenzie Investments Top Peak contest. (Contributed photo)
Central Alberta ski club trying to win $50K in online contest

A central Alberta ski club has entered a contest where it can… Continue reading

Ben King scores for the Red Deer Rebels during the third period of a Western Hockey League game against the Calgary Hitmen at the Westerner Park Centrium Saturday. (Photo by Rob Wallator/Red Deer Rebels)
Rebels complete comeback to pick up first win of season

Rebels 3 Hitmen 2 (OT) The Red Deer Rebels were able to… Continue reading

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
Red Deer dips below 300 active COVID-19 cases

The number of active COVID-19 cases in Red Deer continued to drop… Continue reading

Mount Pearl Senior High in Mount Pearl, N.L., remains closed on Wednesday, March 3, 2021. The provincial health authority says there were 185 cases at 22 schools, including 145 infections among staff and students of one high school in Mount Pearl that was an early epicentre of the outbreak. THE CANADIAN PRESS/Paul Daly
In Newfoundland and Labrador, three ingredients made for explosive COVID-19 outbreak

ST. JOHN’S, N.L. — With her classes, three part-time jobs and a… Continue reading

A passenger places a tag on luggage at the departure terminal at Toronto Pearson Airport, in Mississauga, Ont., Friday, May 24, 2019. The economic and life disruption caused by the COVID-19 pandemic has prompted many recent immigrants to leave Canada and return to their countries of origin, where they have more social and familial connections. THE CANADIAN PRESS/Chris Young
COVID-19 pandemic prompts recent newcomers to leave Canada for their home countries

OTTAWA — The economic and life disruption caused by the COVID-19 pandemic… Continue reading

Rail cars wait for pickup in Winnipeg, Sunday, March 23, 2014. The fierce debate over cross-border pipelines is putting more Canadian oil and gas on trains destined for the United States — a country experts fear is ill-equipped for the potential consequences. THE CANADIAN PRESS/John Woods
As debate rages over cross-border pipelines, U.S. analysts brace for more oil by rail

WASHINGTON — The fierce debate over cross-border pipelines is putting more Canadian… Continue reading

Pictures and notes in from friends and classmates make up a memorial in support and memory of Aubrey Berry, 4, and her sister Chloe, 6, during a vigil held at Willows Beach in Oak Bay, B.C., on December 30, 2017. THE CANADIAN PRESS/Chad Hipolito
Mother of slain daughters supports recent changes to Canada’s Divorce Act

VICTORIA — Legal experts and a mother whose ex-partner was convicted of… Continue reading

Radio and television personality Dick Smyth is shown in an undated handout photo. THE CANADIAN PRESS/HO
Dick Smyth, Canadian maestro of news radio commentary, dies at 86

TORONTO — Radio and television personality Dick Smyth, whose booming commentary filled… Continue reading

Walter Gretzky father of hockey hall-of-famer Wayne Gretzky waves to fans as the Buffalo Sabres play against the Toronto Maple Leafs during third period NHL hockey action in Toronto on Tuesday, January 17, 2017. THE CANADIAN PRESS/Nathan Denette
Funeral for Walter Gretzky to be held Saturday in home town of Brantford, Ont.

The funeral for hockey legend Wayne Gretzky’s father Walter will take place… Continue reading

A sign for the Canadian Security Intelligence Service building is shown in Ottawa on May 14, 2013. A newly released audit report shows that difficulties with the judicial warrant process at Canada's spy agency — an issue that made headlines last summer — stretch back at least nine years. THE CANADIAN PRESS/Sean Kilpatrick
Spy warrant shortcomings stretch back almost a decade, newly released audit shows

OTTAWA — A newly released audit report shows that difficulties with the… Continue reading

In this file photo, a lotto Max ticket is shown in Toronto on Monday Feb. 26, 2018. (By THE CANADIAN PRESS)
No winning ticket for Friday night’s Lotto Max jackpot

TORONTO — No winning ticket was sold for the estimated $29 million… Continue reading

Most Read