Central Albertans are encouraged to donate blood and blood products from Jan. 18-24 as part of the Canada Life Week to Save Lives campaign.
Since the onset of the pandemic, Canadian Blood Services has recorded a significant drop in blood donations due to mobile events venue cancellations and other unforeseen issues.
In 2020, group donation appointments dropped by almost 70 per cent, compared to an average of over 10,000 group appointments in previous years.
“Every day, someone in Canada needs blood, and even with a global pandemic, this need doesn’t stop,” said Jeff Macoun, president and chief operating officer, for Canada, at the insurance company Canada Life which has partnered with Canadian Blood Services and Héma-Québec for the donation campaign.
He said people can also consider registering to be a stem cell donor, making a one-time or recurring financial donation to Canadian Blood Services, or registering their intent to donate organs and tissues.
Donation appointments are required to ensure physical distancing. Currently, only donors with scheduled appointments can enter donation centres.
To find a Canadian Blood Services centre near and book an appointment visit blood.ca/CanadaLife.