A campaign worker steams the wrinkles from a large Alberta flag at an event venue in Calgary, Alta., Tuesday, April 16, 2019. The posting for a new high-level Alberta government job supposed to help the province align with environmental concerns from financial markets seems more about talk than action, observers say. THE CANADIAN PRESS/Jeff McIntosh

Campaign aims to bring workers to Alberta

A new campaign has been launched to attract “skilled, education and motivated talent” to consider moving to Alberta, the provincial government announced.

The Alberta is Calling Campaign was launched in the Toronto and Vancouver markets on Monday.

“Alberta’s Recovery Plan has been so effective in growing the economy that we are now facing a shortage of skilled workers across several sectors,” said Premier Jason Kenney.

“Fortunately, Alberta has among the best opportunities and the highest quality of life in Canada, so we’re excited to make our case to Canadians, and let the facts speak for themselves. This campaign will show Canadians in major cities the amazing life that awaits them in Alberta.”

The $2.6-million dollar campaign launches in two phases: the first phase Monday and the second phase in mid-September.


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