Skip to content

Central Alberta organizations receive federal funding for tourism projects

Town of Sylvan Lake among recipients
The Town of Sylvan Lake will receive $297,000 to develop a 10-year Destination Management Plan, the federal government announced Monday. (Advocate file photo)

A few central Alberta organizations will receive federal funding through PrairiesCan, the federal government has announced.

On Monday, the federal government announced PrairiesCan funding. of more than $17.8 million. that will go to 50 organizations across Alberta to enhance and create new tourism experiences, events and attractions.

  • The Town of Sylvan Lake will receive $297,000 to develop a 10-year Destination Management Plan, which intends to help the community and local businesses sustainably grow year-round tourism.
  • Powwow Times will receive $122,796 for delivering two Indigenous tourism experience in central Alberta: the 2021 Red Deer International Powwow and the 2022 Sylvan Lake National Indigenous Day.
  • Girth Hitch Guiding in Nordegg, west of Rocky Mountain House, will receive $42,563 to develop and deliver new summer and winter outdoor climbing experiences.

“A strong tourism industry creates economic opportunity and jobs in communities throughout Alberta,” said Dan Vandal, minister for PrairiesCan.

“Our government is investing in growing Alberta’s tourism operators and attractions so they can continue sharing the natural beauty, rich culture and unique experiences that Alberta has to offer to visitors from all parts of the world.”

The funding for the projects across Alberta is provided through PrairiesCan under the Tourism Relief Fund and is expected to help support more than 2,800 jobs across the province.

The Tourism Relief Fund aims to help organizations in the tourism sector adapt operations to meet public health requirements, offer innovative products and services to visitors, and prepare to welcome travellers to Canada. PrairiesCan administers funds in the Prairie Provinces.

Todd Loewen, Alberta minister of Forestry, Parks and Tourism, said this announcement is “more good news” for the province’s tourism sector.

“This new funding augments robust investment that the Alberta Government has already made to support the recovery, growth and long-term prosperity of our visitor economy,” said Loewen.

Tourism generates jobs for Albertans and economic opportunity throughout province. Support from all levels of government is instrumental in ensuring future success in this area.”

Travel Alberta CEO David Goldstein added: “This co-investment will help us grow the quantity and quality of unique tourism destinations across the province, ensuring all Albertans can realize the economic, social, and cultural benefits of a robust visitor economy.”

Like us on Facebook and follow us on Twitter