Cervus Equipment is planning to set up a new location near Highway 2 and 42 in Red Deer County. Graphic contributed

Cervus Equipment is planning to set up a new location near Highway 2 and 42 in Red Deer County. Graphic contributed

Cervus Equipment to open new John Deere dealership in Red Deer County

Cervus Equipment will be consolidating dealership locations into a brand new facility near Penhold.

The company made the announcement Thursday, saying that the Red Deer and Olds John Deere locations will move into a new 44,000 sq. ft facility, that will be built at the junction of Highway 2 and 42, near Penhold.

The facility is expected to be in operation in early 2022.

The dealership locations in Olds and Red Deer will stay open until the new facility is ready for operation.

“By consolidating these dealerships, we can offer increased parts availability, technician specialization and an enhanced customer experience,” said Doug Pilsner, director of sales, Agriculture Canada in a press release.

“We look forward to continued discussion with our customers and producers in the Red Deer, Olds and Penhold area, and to demonstrating our increased capacity to support their needs, both on-farm and in-store.”

Read more:

Cervus Equipment eyeing new Red Deer County location

In a release, the company says the new facility will have an expanded parts inventory, a 16-bay shop with overhead crane technology, in order to quickly diagnose, repair and maintain customer equipment.

It will also have a training facility to provide customers and the team with more learning and growth opportunities.

The move also makes for easier access for customers and their equipment.

For customers who need to travel further to the new facility, the company will offer equipment transportation to the Penhold location, at the same price they would have charged to the Red Deer or Olds facility– for up to two years after the Penhold location opens.

For field service technicians, the same rate will be charged from customer’s farms to the Olds or Red Deer dealership, for up to two years after the opening of the Penhold dealership.

The new facility sits on a 13-acre site in Red Deer County that was formally home to a seed cleaning plant. In a council meeting on Jan. 26, Red Deer County councillors unanimously approved a developer permit for the new facillity.

Mayor Jim Wood told the Advocate that the facility will not only provide tax revenue and jobs, but it also shows investor confidence in the county.

“I think this is one of the greatest things we’ve seen happen in a long time,” Wood said on Jan 26.

-With files from Paul Cowley

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