A new clothing line, launched by the Red Deer and District Chamber of Commerce, will support The Outreach Centre's Adopt-A-Family program. (Photo courtesy of Red Deer and District Chamber of Commerce)

Chamber of Commerce announces launch of Red Deer branded clothing

The Red Deer and District Chamber of Commerce is selling clothing in support of The Outreach Centre.

On Monday, the chamber announced $2 from each hat sale and $3 from each T-shirt sale will support the centre’s Adopt-A-Family program. For the month of December, the Chamber will match these proceeds.

Last year the chamber ran a design contest inviting entries from community members. Winners were determined by an independent judging panel comprised of local artists. The chamber then worked with a local apparel company to develop the clothing.

“There has always been an incredible amount of pride in our community and we regularly receive inquiries from groups looking for Red Deer branded clothing and accessories,” said Reg Warkentin, chamber policy and government relations manager.

“The designs really embody the character and essence of our city and we’re thrilled to give Red Deerians an opportunity to show their love in a stylish and comfortable way all while supporting a great cause.”

The Outreach Centre helps people address domestic violence, suicide, homelessness and overcome the effects of poverty through effective partnerships, education and programming.

“For over 20 years sponsors in the community and The Outreach Centre have shared the spirit of Christmas with families in Central Alberta by providing gifts under the tree, special treats and a holiday meal to share,” said Myles Peake, director of fund development.

The Adopt-A-Family “program provides assistance throughout the year to families when they are most in need. With a focus on the Christmas season, it focuses on single parent families who are struggling and require extra help to provide for their family.”

The clothing is available in limited quantities and sizes at the Chamber office or through the website at www.reddeerchamber.com/store.

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