Clothing co. gets attention with billboard of hog-tied Trump

NEW YORK — A clothing company has put up a billboard in New York City’s Times Square that depicts President Donald Trump being hog-tied by a woman clad in its athletic wear.

The 30-foot-high billboard featuring a model binding a Trump look-alike with red, white and blue rope while stomping on his face, was put up Tuesday as part of an advertising campaign by Dhvani, a Portland-based clothing company.

Trump’s son, Donald Trump Jr, tweaked the media Friday for not writing about the billboard sooner.

“Since you had time to thoroughly cover a stupid and tasteless meme seen by 8 people with incredible outrage, I figured you should dedicate the same time and outrage to this billboard in Times Square you hypocrites,” he said in a tweet.

Trump Jr. was referring to news coverage of a parody video, played during a conference at Trump’s Miami golf resort, depicting a caricature of Trump murdering members of the news media and other critics.

CEO of Dhvani Avi Brown told The Associated Press the billboard was intended to be a comment on the Trump administration’s changes to the Title X family planning program blocking federal funding for health providers who refer patients for abortions.

“We are on the right side of history,” Brown said. “The billboard is an expression of our First Amendment right. Its art is a symbol. We would never condone violence. This is about taking our country back.”

Other ads in the campaign show models taping over Trump’s mouth.

“He unilaterally has created a gag rule that you cannot refer patients with reproductive information about abortion, sex ed, and contraception,” Brown said. “He’s gagging doctors and nurses, and telling them what they can and cannot tell patients.”

According to Dhvani, the model in the billboard, Michal Mesa, is a Marine Corps veteran and middle school teacher.

Due to the ad’s violent nature, there was some back and forth between Dhvani and Lamar Advertising, the agency that operates the billboard.

“The client wanted to use a photo of the President but we said no,” said Lamar Advertising’s digital marketing co-ordinator, GraceAnn Woolf. The company insisted on a look-alike instead.

Brown said there’s been an increase of traffic to the company’s website, along with an increase in sales, since the billboard went up.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

UPDATE: Seven-year-old dies and her mother and two brothers are injured in trailer fire

Fire started shortly after 1 a.m. and took four hours to put out

Racist videos targeting Maskwacis are under investigation

Video images of what appears to be teenagers issuing racist and sexist… Continue reading

Red Deer County residents decry lack of public consultation over ‘enormous’ river water withdrawals

Noise, light, diesel emission complaints were made to the Alberta Energy Regulator

Woman no longer co-accused in 2019 Red Deer murder

Preliminary hearing of co-accused in murder began on Friday and resumes next month

Red Deer Mayor says city council’s advocacy isn’t over with shelter and hospital funding gains

Additional Crown prosecutors are still at the top of Tara Veer’s list

Fashion Fridays: Tammy’s big makeover

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Your community calendar

Feb. 19 A Liberation of Holland event is being held at the… Continue reading

Canadian-Indians worry for their families as riots break out in India

Naila Saeed could do nothing but worry from afar when rioters descended… Continue reading

Public health agency weighs stronger COVID-19 protection for front-line workers

OTTAWA — The Public Health Agency of Canada says it will consult… Continue reading

Ukraine pledges help for airline compensation for Iran plane crash victims

OTTAWA — Ukraine’s ambassador to Canada says his government will help Foreign… Continue reading

Saskatchewan premier won’t commit to fall election; cites national unrest

ESTEVAN, Sask. — Saskatchewan Premier Scott Moe says rail blockades and the… Continue reading

Suspect charged with first-degree murder in death of 13-year-old Quebec girl

ST-JEROME, Que. — Friends and family of a teenage girl whose body… Continue reading

Tories call on government to compensate dairy farmers ‘left behind’ in new NAFTA

OTTAWA — The Conservative opposition says the government must compensate dairy farmers… Continue reading

Red Deer Construction Association honours local builders

5th annual Commercial Construction Awards took place on Thursday evening

Most Read