The Bottle Cap Lure Company is offering prizes for anyone who catches the biggest fish using one of their lures. (Contributed photo)

Company turns bottle caps into fishing lures

Booth sent up at Red Deer Sportsman and Outdoor Adventure Show this weekend

Tying a Molson or Coors Light bottle cap to a fishing line turns out to be a pretty good way to catch fish.

In 1998, Norm Price bet his friend $50 that he could catch a fish using a bottle cap.

At the time, Price was running an adventure tour company based in Calgary and was making lures when he had a bottle cap on the table he was working on when he had an idea.

“I was making some walleye spinners and fired a bottle cap up until the desk and thought it might catch fish,” said Price. “My buddy bet me it wouldn’t. Down to the river we went and within 15 minutes I pulled in my first fish. It was a 28-inch brown trout.”

Price had experience in the bar industry and had always seen the amount of waste bottle caps produced. The two life experiences led to the Bottle Cap Lure Company.

Price will be at the Red Deer Sportsman and Outdoor Adventure Show this weekend, promoting his product, recycling and a contest with a $100,000 prize.

This year, the company is offering a prize of $100,000 to the person who catches the biggest fish using one of their lures. A prize of $50,000 is being offered to someone who catches the most fish using the bottle cap lure.

“We’re also going to promote the environmental awareness of recycling bottle caps,” said Price.

The Bottle Cap Lure Company collects the caps from restaurants and bars across the country and every year about 100,000 of them are turned into fishing lures. Not all of what they collect can be turned into fishing lures and the rest are sent to scrap metal and plastic recyclers.

Price said the lures work well to catch fish as the caps are bent and able to hold bait.

To register for the contest visit

The Red Deer Sportsman and Outdoor Adventure Show runs at Westerner Park, 4847A 19th St., from March 2 to 4. The show is open from 4 to 9 p.m on Friday, 9 a.m. to 7 p.m. on Saturday and 9 a.m to 5 p.m. on Sunday. Admission is $10 for adults, $5 for children aged seven to 12 and free for children aged six and under.

Like us on Facebook and follow us on Twitter

Just Posted

Break-in at Red Deer business

Social media reports confirm a business break and enter in Red Deer… Continue reading

‘Rough waters’: Spill raises new questions about fast-growing N.L. oil industry

ST. JOHN’S, N.L. — Newfoundland and Labrador’s ambitious plans to dramatically expand… Continue reading

Trudeau rules out snap election call, national ballot slated for Oct. 21

OTTAWA — Prime Minister Justin Trudeau says there will be no early… Continue reading

Canadian firm says it has found largest diamond ever unearthed in North America

YELLOWKNIFE — A Canadian mining firm says it has unearthed the largest… Continue reading

Man from Olds killed in collision near Sundre

A 39-year-old man from Olds was killed in a collision near Sundre… Continue reading

WATCH: More than 100 protest UN migration pact, carbon tax in Red Deer

Chants of “Trudeau must go” echoed through the streets of downtown Red… Continue reading

Man who demolished landmark house ordered to build replica

SAN FRANCISCO — A man who illegally demolished a San Francisco house… Continue reading

Giuliani: ‘Over my dead body’ will Mueller interview Trump

WASHINGTON — With a number of probes moving closer to the Oval… Continue reading

Quebecers criticize western oil but buying more gasoline, SUVs, bigger homes: report

MONTREAL — Quebec’s premier is quick to reject “dirty” oil from Western… Continue reading

Speaker Geoff Regan opens the door to his apartment in Parliament

OTTAWA — One of the best-kept secrets inside the main building on… Continue reading

Baloo the cat is back at home after being mistakenly shipped to Montreal

HALIFAX — Much to the relief of his loving family, Baloo the… Continue reading

‘It’s what we do’: Famous Newfoundlanders help replace veteran’s stolen guitar

ST. JOHN’S, N.L. — Two famous Newfoundlanders stepped in to help an… Continue reading

Quebec’s anti-corruption unit blames media coverage for recruiting troubles

MONTREAL — Seven years after it was created, Quebec’s anti-corruption unit is… Continue reading

Former PQ cabinet minister poised to become next Bloc Quebecois leader

MONTREAL — It appears likely that Yves-Francois Blanchet, a former Parti Quebecois… Continue reading

Most Read