The Bottle Cap Lure Company is offering prizes for anyone who catches the biggest fish using one of their lures. (Contributed photo)

Company turns bottle caps into fishing lures

Booth sent up at Red Deer Sportsman and Outdoor Adventure Show this weekend

Tying a Molson or Coors Light bottle cap to a fishing line turns out to be a pretty good way to catch fish.

In 1998, Norm Price bet his friend $50 that he could catch a fish using a bottle cap.

At the time, Price was running an adventure tour company based in Calgary and was making lures when he had a bottle cap on the table he was working on when he had an idea.

“I was making some walleye spinners and fired a bottle cap up until the desk and thought it might catch fish,” said Price. “My buddy bet me it wouldn’t. Down to the river we went and within 15 minutes I pulled in my first fish. It was a 28-inch brown trout.”

Price had experience in the bar industry and had always seen the amount of waste bottle caps produced. The two life experiences led to the Bottle Cap Lure Company.

Price will be at the Red Deer Sportsman and Outdoor Adventure Show this weekend, promoting his product, recycling and a contest with a $100,000 prize.

This year, the company is offering a prize of $100,000 to the person who catches the biggest fish using one of their lures. A prize of $50,000 is being offered to someone who catches the most fish using the bottle cap lure.

“We’re also going to promote the environmental awareness of recycling bottle caps,” said Price.

The Bottle Cap Lure Company collects the caps from restaurants and bars across the country and every year about 100,000 of them are turned into fishing lures. Not all of what they collect can be turned into fishing lures and the rest are sent to scrap metal and plastic recyclers.

Price said the lures work well to catch fish as the caps are bent and able to hold bait.

To register for the contest visit

The Red Deer Sportsman and Outdoor Adventure Show runs at Westerner Park, 4847A 19th St., from March 2 to 4. The show is open from 4 to 9 p.m on Friday, 9 a.m. to 7 p.m. on Saturday and 9 a.m to 5 p.m. on Sunday. Admission is $10 for adults, $5 for children aged seven to 12 and free for children aged six and under.

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