Servus Credit Union is banking on 20,000 Albertans performing acts of kindness.
Servus is set to launch on Oct. 15 the Feel Good Ripple by giving away $200,000 — one $10 bill at a time, said Stephen Brosinksy, regional manager of the Red Deer region.
The catch is the ripple will be made by 20,000 individuals pledging to do something nice for someone and inspiring the recipient to pass the feeling along.
People don’t have to be Servus members to participate.
Anyone can drop in at a Servus branch to receive $10 and pass the money out.
Brosinksy says the campaign stands for why Servus was established — to help people.
It promotes greater community spirit and builds harmonious communities.
The money can be used to buy lunch for the person behind you or bottles of water for construction workers.
How the money is used is up to the person performing the act of kindness.
It’s your ripple to start, Brosinksy says.
People participating can share their experiences on the Internet at www.feelgoodripple.ca
The campaign also features a contest to win one of 10 $500 donations to the charity of the winner’s choice.
Anyone 18 years of age or older can enter the draw, online or in a Servus branch.