Tire kickers have been heading to the corner of Red Deer’s Gaetz Avenue and 32nd Street for decades.
The southeast corner was the longtime home of Northwest Motors, which was run by three generations of the Moore family, until they sold the business to Go Auto in 2016, which turned it into Go Dodge Red Deer.
That dealership is now moving into a $15-million new home at 29 Petrolia Dr. in Red Deer County’s Petrolia Business Park on the east side of Highway 2. They will have the doors open on Jan. 6.
Inventory manager Kelsey Sothmann said it was time to update the Dodge dealership.
“In order for us to push our customer service experience to the next level, we had no choice but to improve our facilities,” said Sothmann.
“The new location will have a larger indoor showroom, drive-in service facility and will be much easier to access overall.”
Sothmann said about 65 people work at the dealership and they are looking for more staff. About 25 positions are available, and at full staff, the dealership expects to have about 100 employees.