Groups ready get-out-the-vote campaign to keep youth turnout high
OTTAWA — Caro Loutfi is busy at her Montreal office preparing ways to get young voters to cast a ballot in this fall’s federal election.
Loutfi is the executive director of Apathy is Boring, a non-partisan organization that works to educate young voters and get them involved in politics.
Until the 2015 federal election, turnout among the country’s young voters — those between the ages of 18 and 24 — had been on a long-term decline since the 1970s.
With another vote scheduled for October, Loutfi and 400 other groups and activists are organizing events in the coming weeks to ensure the ground gained in 2015 with young Canadians isn’t lost on Oct. 21.
Their work culminates with a day of action on Sept. 15 that Apathy is Boring styles on its website as the largest, non-partisan voter engagement campaign in Canadian history.
“It’s important to maintain that momentum to ensure that diverse voices are actually taking part in deciding who governs our country,” Loutfi said.
Elections Canada data from the 2015 election showed that 57 per cent of voters aged 18 to 24 cast a ballot, an increase of 18.3 percentage points from the almost 39 per cent recorded in the 2011 election. The increase was the largest the elections agency has recorded since it began reporting demographic data in 2004.
Four years on, those voters have aged and new voters are coming of age to cast a ballot. The so-called millennial generation, which includes those 18 to 34, will account for just over one-quarter of voters in this election — making them a potentially powerful voting bloc in 2019 and beyond as they reshape politics just as the baby boomer generation before them.
A survey this year from the Samara Centre for Democracy found that 71 per cent of youth said they were interested in federal politics, adding that young people are “among the most active participants” in Canadian politics, including through their activism.
But the findings from the Toronto-based non-profit don’t mean those young electors will turn out to vote on Oct 21.
Jon Parker, a political science professor at Algonquin College in Ottawa, said the increased turnout in the last election was largely driven by work the Liberals did to target young voters.