Broncos resolve trademark issue with junior hockey league
HUMBOLDT, Sask. — A trademark dispute over #HumboldtStrong and other slogans related to the fatal Humboldt Broncos bus crash in April is being resolved.
The team took on the Saskatchewan Junior Hockey League after it applied to trademark phrases that also included “Healing is in the Game” and “Sticks on the Porch.”
Team president Kevin Garinger said the league’s board of governors met this week and unanimously agreed that those trademarks should belong to the team and the community.
“We are just working through the final stages of that process to ensure that it falls in the rightful hands of the Humboldt Broncos and our whole Humboldt community,” he said Thursday.
The Humboldt Strong hashtag showed up on social media soon after the April 6 crash, which killed 16 people and injured 13 others when the team’s bus and a semi-truck collided at a rural Saskatchewan intersection.
People rallied around the team by raising money, putting hockey sticks on porches and wearing jerseys.