Let’s cancel ‘OK Boomer’ in 2020, and the humblebrag, too

Let’s cancel ‘OK Boomer’ in 2020, and the humblebrag, too

NEW YORK — Either loudly sing your own praises or don’t in the new year, but let’s leave the humble brag behind, along with a few other oversaturated, cloying or just plain silly cultural quirks that deserve a big goodbye.

Among them are pop-up shops, cancel culture and the ever-present “OK Boomer” retort on social media. With much ado about something, here’s our annual Over It list of things that should remain in 2019:

DOUBLE-WRISTING

Wearing two timepieces has been around since the 18-century dandy and his double pocket watches, intended to culturally elevate as opposed to making sure he was really, really on time. Later, Marlon Brando pulled off the two-wrist tango but, you know, he was Brando. Young celebs have caught on, Chris Pratt, Johnny Depp and Drake included. These days it’s all about the digital add-on, plus a statement piece. Can you see our side eyes?

EMAIL RECEIPTS

Firstly, huge thanks for your out of office responses. Those are gold, but please stop asking for receipts. Learn to live with the suspense like the rest of us as to when we read or do not read your missives, either email, text or otherwise. The same goes for when we most likely do or perchance do not delete said missives at our convenience. Our inbox. Our rules. Keep your curiosity and aggressive email tactics to yourself.

HUMBLE-BRAGATHON

For the truly humble, we appreciate you. For the passive-aggressive, not so much. Merriam-Webster sums up the humblebrag nicely: “To make a seemingly modest, self-critical, or casual statement or reference that is meant to draw attention to one’s admirable or impressive qualities or achievement.” Just own yourself. The dictionary titans say the term has been around since 2002. It was later popularized by the comedian, TV producer and writer Harris Wittels, who died in 2015.

POP-UPS

There’s one for ketchup. There’s one for ice cream. There’s one for “Friends.” There are tons with the sole mission of selling you merch, as opposed to selling you merch while also being mildly entertaining. The Business of Fashion notes that Amazon and other digital disruptors have contributed to traditional retailers closing thousands of stores. The prime but empty real estate is up for grabs on short-term leases for ever-rotating tenants. Pop-ups are now a “strategy” on both ends, from commercial land barons to the sellers of goods, luxury to goofy. Some aren’t mad about it. We’re all popped out.

CANCEL THE CANCELERS

There’s nothing wrong with calling out bad behaviour, a bad person or bad practices, especially the kind that are truly threatening and make people feel unsafe. There is most definitely something wrong with the mob mentality that swirls on social media unchecked. The cancel culture is often stoked by sheeples with no interest in drilling down to truths. Mean for mean’s sake or 100 per cent willing to gulp gossip is not cool. We say, think before you cancel. We need cancel truth. Unite!

BOOMER BACKLASH

Once upon a time in Memeland there was an older dude who trashed Millennials and Gen-Zers for Peter Pan syndrome. For that, younger folks have declared 2019 the year of “OK, Boomer,” as in Baby Boomer. Not that the yoots and their pejorative for intransigence, intolerance and tech phobia among their elders is entirely wrong, mind you. It’s just time to calm down a bit. The phrase “OK, Boomer” has a richer history. As the legend goes, it surfaced on Reddit in 2009 and on 4chan in 2015. According to The Boston Globe, TikTok videos with the “OkBoomer” tag have been watched more than 44 million times and counting.

INFLUENCER FATIGUE

Is it the end of the line for influencers? Greg Petro, writing for Forbes.com, declared in November: “Consumers, especially younger ones, are losing trust in paid influencers and looking instead to organic grassroots communities where their like-minded peers are sharing content and commentary about brands and products they actually love.” Rock on, Greg! Side note, exactly how many followers does one need to score an influencer gig? Asking for a friend.

REVIEWS AND SURVEYS

Everybody is looking for feedback of all kinds, all the time. Don’t be so needy! Just send the toilet brush. Your survey doesn’t just take “a minute.” You have all the reviews you need. If we had something to say, we’d say it. We’re putting the incessant requests for service and purchase reviews and surveys high on the annoying list alongside the onslaught of robocalls.

SPOUSAL GUSHING

It’s your anniversary. It’s your wife’s birthday. We get it. You’re married or you have an otherwise significant other and you want your social media world to know all about how you actually feel about the big day, the big event, so you post a pic, and your words go something like this: “To my angel spouse, the perfect love of my life. You complete me.” The reality at home might be more like this: “If you eat my leftovers, I will end you!” Or maybe true love is alive and flourishing. Love is grand, but in the words of 4-year-olds the world over: “Ewwwww.” In the words of far more cynical grown ups, “Get a room!”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

As of Friday, Alberta has under 10,000 active COVID-19 cases. (Image courtesy CDC)
Alberta identifies 573 new COVID-19 cases, 13 deaths on Saturday

There are currently 9,727 active cases of the virus in the province

A firetruck sits in front of a home on Harvey Close in Red Deer Saturday afternoon. (Photo by Sean McIntosh/Advocate staff)
Firefighters respond to Red Deer fire

Red Deer firefighters responded to a blaze in the north part of… Continue reading

(Courtesy photo)
Red Deer rental prices drop slightly

Renting an apartment in Red Deer became slightly cheaper last month. Rentals.ca… Continue reading

Rylee Trippel was last seen Friday. (Photo contributed by RCMP)
Red Deer RCMP looking for missing teen

Police are looking for a teen who was last seen in the… Continue reading

The Red Deer Outreach Centre’s Adopt a Family program raised $60,000 in 2020. (Photo courtesy Red Deer Outreach Centre’s Facebook)
Red Deer Outreach Centre’s Adopt a Family program raised $60K in 2020

The executive director of the Red Deer Outreach Centre says she is… Continue reading

Former Alberta Premier Rachel Notley shakes hands with Joel Ward, former Red Deer College President and CEO, as Notley announces that the college is on the path to grant degrees. Red Deer-South MLA Jason Stephan says university status is not a necessary condition for offering degrees. (File photo by Advocate staff)
Future of Red Deer University increasingly uncertain

MLA’s college update says RDC more like SAIT and NAIT than a university

RCMP say missing teen Hope Tivendale has been found. (File photo by Advocate staff)
No foul play suspected after burned body of homeless person found in North Vancouver

VANCOUVER — A burned body, believed to be of a homeless person,… Continue reading

The central zone experienced a spike in the number of COVID-19 cases Thursday, rising from 454 to 508 active cases over the past 24 hours, with 10 people in hospital. (THE CANADIAN PRESS/Darryl Dyck)
Spartan Bioscience says Health Canada has approved its rapid COVID-19 test

TORONTO — An Ottawa company says it’s received approval from Health Canada… Continue reading

Conservative Leader Erin O'Toole holds a press conference on Parliament Hill, in Ottawa, Thursday, Dec. 10, 2020. THE CANADIAN PRESS/Sean Kilpatrick
Conservative Leader Erin O’Toole defends decision to back, then oust, Sloan

OTTAWA — Conservative Leader Erin O’Toole says he was once willing to… Continue reading

Quebec Premier Francois Legault pauses as he speaks during a news conference on the COVID-19 pandemic, Thursday, Jan. 21, 2021 at the legislature in Quebec City. THE CANADIAN PRESS/Jacques Boissinot
Non-essential travel ban would violate Constitution but courts might allow it: expert

MONTREAL — Fear that Quebecers will catch a new variant of COVID-19… Continue reading

A woman walks outside the Roberta Place Long Term Care home in Barrie, Ont. on Monday, January 18, 2021. The devastating toll of COVID-19 on long-term care residents in Canada has underscored the need for increased public funding for home care, advocates say. THE CANADIAN PRESS/Frank Gunn
COVID-19 deaths in long-term care reveal need for home supports: advocates

VANCOUVER — The devastating toll of COVID-19 on long-term care residents in… Continue reading

A Chinese flag is illuminated by sunshine in the Hall of Honour on Parliament Hill in Ottawa, Thursday, September 22, 2016. China is threatening retaliation against Canada after Prime Minister Justin Trudeau condemned a new security law giving Beijing more control over Hong Kong.. THE CANADIAN PRESS/Adrian Wyld
Diplomats contact Canadian held for over 2 years in China

BEIJING — Canadian officials have met online with former diplomat Michael Kovrig,… Continue reading

Marc Gold (centre) stands with senators André Pratte (left) and Peter Harder before being sworn in during a ceremony in the Senate on Parliament Hill, Thursday, Dec. 1, 2016 in Ottawa. THE CANADIAN PRESS/Justin Tang
Senator urges study of vexing barriers to using secret information in court cases

OTTAWA — A Senate committee should examine the hurdles that make it… Continue reading

In this file photo, a lotto Max ticket is shown in Toronto on Monday Feb. 26, 2018. (By THE CANADIAN PRESS)
Winnipeg ticket holder wins Friday night’s $60 million Lotto Max jackpot

TORONTO — A ticket holder from Winnipeg won Friday night’s whopping $60… Continue reading

Most Read