A portion of every Original Joe’s Blonde Lager sold in Red Deer will go towards the Red Deer Food Bank.
Original Joe’s locations across the country are in the midst of its Jolly Beer Month campaign, which will help raise money for Canadian food banks.
“We’re launching Jolly Beer Month to help support food banks during a time of great need,” said Adam Powell, Original Joe’s vice president of operations.
“By raising a festive lager at your local Original Joe’s, you can support neighbours and families within your own community.”
During Jolly Beer Month, which wraps up on New Year’s Eve, $3 from every OJ’s Blonde Lager sold will go to the Red Deer Food Bank.
Jolly Beer Month runs through December at more than 50 Original Joe’s Restaurant & Bar locations in Manitoba, Saskatchewan, Alberta and British Columbia.
The goal is to raise $100,000 across all Original Joe’s locations. To participate, customers can choose a red-coloured or original OJ’s Blonde Lager. Regardless, the portion restaurants channel into food banks remains the same.
The campaign launches as food banks continue to see record numbers of individuals and families seeking support.
Earlier this month, Red Deer Food Bank executive director Mitch Thomson told The Advocate food demand is higher than ever before.
“Inflation is hitting everybody at home heading into Christmas,” Thomson said in a Dec. 3 interview.
“By the end of October last year we had served 13,000 people. By the end of October this year, we were well over 21,000 and that’s not slowing down.”
Jolly Beer Month is Original Joe’s latest campaign to support those facing food insecurity. Between 2014 and 2020, Original Joe’s and Mealshare provided more than 450,000 meals to youth in Western Canada and supported local food banks through the Community Pint program. These two channels raised approximately $600,000 to provide food for Western Canadians.
“We’re excited to give our customers a fun and memorable way to celebrate the season and make a difference. The more people who participate in the Jolly Beer Month campaign, the more our restaurants can support local food banks,” said Powell.