Aleta Neville president of the Red Deer and District chapter of MADD Canada watches as Sgt. Bob Bell of the Red Deer City RCMP ties a red ribbon on the antenna of a police truck as MADD Canada kicks off its annual red ribbon campaign in Red Deer on Monday.

Aleta Neville president of the Red Deer and District chapter of MADD Canada watches as Sgt. Bob Bell of the Red Deer City RCMP ties a red ribbon on the antenna of a police truck as MADD Canada kicks off its annual red ribbon campaign in Red Deer on Monday.

MADD launches annual Christmas campaign

Every day, four Canadians on average are killed by an impaired driver.

Every day, four Canadians on average are killed by an impaired driver.

Mothers Against Drunk Driving (MADD) launched its annual Christmas campaign in Red Deer on Monday to help change those devastating numbers.

Partners joined MADD representatives from the Red Deer area to talk about why the 20th anniversary of Project Red Ribbon in Red Deer is so important.

Aleta Neville, president and victim services volunteer from the Red Deer and District chapter, said that Project Red Ribbon is done in memory of all those who were killed or injured as a result of impaired driving crashes.

“We do so in the hope that our efforts today will save a life, that our holiday season will be free of impaired driving tragedies and senseless death and injuries,” said Neville.

“It’s not just happening over the holidays, this is something that happens 12 months a year.”

MADD Canada, which is celebrating its 25th anniversary, and Allstate Insurance announced Project Red Ribbon across Canada.

Red Deer Mayor Morris Flewwelling declared this month as MADD Month, and he encouraged people to attend MADD’s annual Candlelight Vigil to be held on Saturday at St. Luke’s Anglican Church, at 4929 54th St. in Red Deer, at 7:30 p.m.

Neville, along with members of the traffic division at Red Deer city RCMP, Alberta Motor Association and MADD volunteers stood outside the Allstate Insurance office where several red ribbons were placed around the antenna of an RCMP pickup truck.

Jason Dillingham, business development agent for Allstate, said that Allstate has been involved for 25 years with MADD and its various initiatives.

“It’s a partnership we believe in because we recognize the importance of not only supporting an organization like MADD with funding, but with people, with time and with resources,” said Dillingham.

Central Albertans can show their commitment to sober driving this holiday season by tying a red ribbon to their vehicles, key chains, purses, briefcases and backpacks.

“When you put that ribbon on, it can save a life,” said Neville. “It’s a reminder.”

Neville said that the national campaign usually starts on Nov. 1, but the Red Deer and area chapter waits until after Remembrance Day in honour of those who have served or are serving in the Canadian Forces.

Red ribbon boxes will be displayed in businesses across Central Alberta. Those who wish to have a box can call the Red Deer office at 403-347-9922.

Rural communities are invited to help out as well.

“It’s about having a new attitude and not mixing drinking and driving because it is a deadly cocktail,” said Neville.

The campaign ends after the first full week of January.

MADD volunteers do help out at RCMP holiday checkstops but more are needed. Anyone who wishes to help out can do so by calling the Red Deer office.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

With a ban on sit-in dining set to begin at noon Friday, Las Palmeras owner Andre Lemus is gearing up for more takeout and delivery business. He has also applied to set up and outdoor patio, where dining is allowed under new restrictions, and is selling his own branded seasonings, salsa, guacamole, tequila bags, margerita kits, and even aprons like the one he is wearing.
Photo by PAUL COWLEY/Advocate staff
Big interest in outdoor patios in Red Deer as sit-down dining banned again

City of Red Deer has tweaked its patio regulations to make it easier to get a permit

A sustainability audit for Westerner Park suggested 33 changes, including more city involvement. (Advocate file photo)
Westerner Park expands volunteer program

Westerner Park is recruiting volunteers to fill several positions. The new Volunteer… Continue reading

Black Press file photo
Appeal Court restores privileges for man who killed five at Calgary house party

EDMONTON — The Alberta Court of Appeal has restored some privileges for… Continue reading

A 19-day trial has been set for June 2022 for Chase Freed, who is accused of shooting to death a shopper outside the southside Red Deer Walmart and firing shots at two other people in the parking lot. (File photo by Advocate staff)
Man accused of killing a shopper outside Red Deer Walmart in December 2019 to go to trial in 2022

Chase Freed charged with second-degree murder and two counts of attempted murder

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
All adult Albertans to be offered first dose of vaccine by end of June: Premier

Alberta’s premier says the province will be “back to normal” when 72… Continue reading

Madelyn Boyko poses along with a number of the bath bombs she makes with her mom, Jessica Boyko. Madelyn says she enjoys making the bath bombs with her mom as it is a special time for just the two of them. (Photo Submitted)
5-year-old Sylvan Lake girl selling bath bombs in support of younger brother

Madelyn Boyko is selling bath bombs for CdLS research in honour of her younger brother

Minister of Public Safety and Emergency Preparedness Bill Blair responds to a question during question period in the House of Commons on Parliament Hill in Ottawa on December 11, 2020. THE CANADIAN PRESS/Patrick Doyle
New regulator to stop sexual exploitation of children online: public safety minister

OTTAWA — Public Safety Minister Bill Blair says the government will introduce… Continue reading

Gordon Greenwood Elementary Grade 7 students were assigned to write about climate change. The Langley Advance Times is pleased to present a selection of their writings. (Sasha/Special to the Langley Advance Times)
Canada’s greenhouse gas emissions increased slightly in 2019: report

OTTAWA — A new report shows Canada’s greenhouse gas emissions increased slightly… Continue reading

Conservative leader Erin O'Toole holds a press conference on Parliament Hill in Ottawa on Tuesday, April 6, 2020. Top Tory leaders of past and present will speak with supporters today about what a conservative economic recovery from COVID-19 could look like. THE CANADIAN PRESS/Sean Kilpatrick
O’Toole to vote against Conservative MP’s private bill on ‘sex-selective abortion’

OTTAWA — Conservative Leader Erin O’Toole says he will vote against a… Continue reading

Eugene Kwon of Gratia Bakery and Cafe says the business will be relying on take out orders and a small patio. (Neil Corbett/The News)
Small business struggling amid COVID-19 pandemic looks for aid in Liberals’ budget

OTTAWA — A group representing thousands of the country’s small businesses says… Continue reading

Ron Howard is photographed at the "Inferno" film premiere on Oct. 25, 2016 in Los Angeles. (Buckner/Rex Shutterstock/Zuma Press/TNS)
Brothers Ron and Clint Howard have memoir coming in October

NEW YORK — Filmmaker-actor Ron Howard and actor Clint Howard, brothers, former… Continue reading

FILE - In this Saturday, March 27, 2021 file photo, Buffalo Sabres’ Taylor Hall plays against the Boston Bruins during the second period of an NHL hockey game, in Boston. The Buffalo Sabres could trade 2018 MVP Hall, who signed for just this season and is a pending free agent. (AP Photo/Michael Dwyer, File)
Boston Bruins acquire Taylor Hall to kick off NHL trade deadline day

Trade deadline day in the NHL has started with the Boston Bruins… Continue reading

The Huawei logo displayed at the main office of Chinese tech giant Huawei in Warsaw, Poland, on Friday, Jan. 11, 2019. Poland’s Internal Security Agency has charged a Chinese manager at Huawei in Poland and one of its own former officers with espionage against Poland on behalf of China. (AP Photo/Czarek Sokolowski)
Huawei, HSBC agree on document deal for extradition case

HONG KONG — Chinese telecommunications equipment firm Huawei said Monday that it… Continue reading

Most Read