New archway placed over Gaetz Avenue

A large archway with the word “downtown” is moving the $9-million transformation of Gaetz Avenue to its finale.

A large archway with the word “downtown” is moving the $9-million transformation of Gaetz Avenue to its finale.

The archway was placed over the entrance on Gaetz Avenue, just north of 52nd Street, on Thursday.

Charity Dyke, Greater Downtown co-ordinator, said there’s only some minor road work remaining in the multi-year redevelopment project.

Dyke said the archway creates a much-needed visual cue for visitors to Red Deer and those living in the city.

When visiting the city in 2011, Roger Brooks, a Seattle-based expert on downtown revitalization, said he could not find Red Deer’s downtown. Brooks asked others staying at a local hotel and they didn’t know either.

Brooks said Red Deer’s downtown needs defined districts, a brand, clustered speciality businesses and better signs.

The city is searching for its “identity” in its Uncover Red Deer project and is making some progress on its major Greater Downtown Action Plan involving Historic Downtown, Railyards and Riverlands, the three districts that make up the downtown.

“We need people to visit the downtown and we need people to live in the downtown,” said Dyke. “The important part of that is people need to know where our downtown is.”

Dyke said they want people to visit the stores, the restaurants and the activities happening in the downtown.

A ribbon-cutting ceremony with fun activities for the whole family is slated for July 12.

“Celebrate our centennial year and the completion of the Gaetz Avenue revitalization,” she said.

Since 2011, crews have been repaving the streets, adding paving stones, old-fashioned street lights, more trees and sidewalk enhancements on Gaetz Avenue.

crhyno@bprda.wpengine.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

(Image from Facebook)
Central Alberta Soroptimists celebrate International Women’s Day

Soroptimist International of Central Alberta will host its first virtual International Women’s… Continue reading

Samantha Sharpe, 25, was stabbed to death at Sunchild First Nation on Dec. 12, 2018. Chelsey Lagrelle was sentenced to 4.5 years in prison for manslaughter in a Red Deer courtroom on Tuesday. (Contributed photo)
Central Alberta woman sentenced to 4 1/2 years for stabbing friend to death in 2018

Chelsey Lagrelle earlier pleaded guilty to stabbing Samantha Sharpe during argument

Alberta's chief medical officer of health Dr. Deena Hinshaw says Albertans need to keep making safe choices to start bending the curve back down. (Photo by Chris Schwarz/Government of Alberta)
One new COVID-19 death in Red Deer, 257 additional cases province-wide

Red Deer sits at 459 active cases of the virus

Olds College logo
Olds College to host free, online agriculture celebration next month

Olds College will host a free live-streamed agriculture event next month. The… Continue reading

Alberta Health Services Logo
AHS upgrading online immunization booking tool

Alberta Health Services’ online booking tool for COVID-19 immunizations will be temporarily… Continue reading

Red Deer dogs Bunsen and Beaker helped save a missing pet recently. The two dogs have more than 80,000 followers on Twitter. (Contributed photo)
WATCH: Red Deer science dogs help save lost pet

Red Deer science-communicating dogs Bunsen and Beaker helped rescue a missing pet… Continue reading

opinion
Opinion: Crisis in long-term care must include data-driven change

More than 19,000 people in Canada have died from COVID-19 – more… Continue reading

The Dawe family home in the Michener Hill subdivision in Red Deer. This house was designed and built by Robert G. Dawe, a local engineer, in 1911 and has remained in the family ever since. (Contributed photo)
Michael Dawe: 65 years of Red Deer history

As a major milestone birthday looms, I thought that it might be… Continue reading

Dallas Stars' Mark Pysyk (13) and Tampa Bay Lightning's Ondrej Palat (18) compete for control of a loose puck in the first period of an NHL hockey game in Dallas, Tuesday, March 2, 2021. (AP Photo/Tony Gutierrez)
Vasilevskiy 3rd straight shutout as Lightning top Stars 2-0

Vasilevskiy 3rd straight shutout as Lightning top Stars 2-0

Montreal Canadiens goaltender Carey Price (31) grabs a loose puck as Canadiens defenceman Ben Chiarot (8) and Ottawa Senators left wing Brady Tkachuk (7) battle for the rebound during first-period NHL hockey action Tuesday, March 2, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Hab down Sens 3-1 to snap 5-game winless streak; Ducharme earns 1st NHL coaching win

Hab down Sens 3-1 to snap 5-game winless streak; Ducharme earns 1st NHL coaching win

FILE - In this Jan. 16, 2021, file photo, Creighton coach Greg McDermott watches the team during the second half of an NCAA college basketball game against Butler in Indianapolis. McDermott apologized publicly Tuesday, March 2, for using insensitive language in his postgame locker room talk with players and staff following a loss over the weekend. In a tweet, McDermott said he used a “terribly inappropriate analogy in making a point about staying together as a team despite the loss.” (AP Photo/Darron Cummings, File)
Creighton coach McDermott apologizes for ‘plantation’ remark

Creighton coach McDermott apologizes for ‘plantation’ remark

WHL’s B.C. Division clubs cleared to play in Kamloops and Kelowna bubble environments

WHL’s B.C. Division clubs cleared to play in Kamloops and Kelowna bubble environments

World Rugby recommends postponing 2021 women’s World Cup to next year

World Rugby recommends postponing 2021 women’s World Cup to next year

Sean Burke speaks at a news conference in Calgary, Alta., Tuesday, July 25, 2017. The Montreal Canadiens have made another change to their coaching staff, appointing Burke to take over as the director of goaltending. THE CANADIAN PRESS/Jeff McIntosh
Montreal Canadiens appoint Sean Burke as director of goaltending

Montreal Canadiens appoint Sean Burke as director of goaltending

Most Read