New Canadian cultural plan unveiled

OTTAWA — The Liberal government’s way forward to promote and encourage Canadian culture at home also includes leaning heavily on those influencing it from south of the border.

Heritage Minister Melanie Joly’s much-awaited reboot of federal cultural policy includes some new tax dollars, but the government is also highlighting a $500 million deal with Internet streaming giant Netflix as part of the hoped-for cultural renaissance.

And the Liberals don’t intend to stop there; in a speech unveiling the new “Creative Canada” policy, Joly said she wants to make sure all foreign platforms are part of the promotion and protection of Canadian stories.

“We want them to participate in our goals to support the creation and discovery of Canadian content that showcases our talent, our cultures and our stories,” she said in a prepared text of her remarks.

“I’m pushing for commitments that benefit our industries.”

The deal with Netflix sets up a Canadian branch of operations for the company and commits Netflix to investing $500 million over five years in original productions in Canada. The deal, agreed to under the Investment Act, means, among other things, that if Netflix doesn’t live up to its side of the bargain, the government could impose fines.

Joly also highlighted initiatives underway by Google and Facebook; the latter will help fund digital journalism development in a new program with Ryerson University.

The state of Canada’s news media — declining revenues and readership for traditional outlets being among the major challenges — was given a nod by Joly but no new federal cash.

“Our approach will not be to bail out industry models that are no longer viable,” she said.

“Rather, we will focus our efforts on supporting innovation, experimentation and transition to digital.”

The policy comes after months of consultation with a wide range of players in Canada’s cultural sector, many of whom had hoped to see new broadcasting players like Netflix or YouTube become part of the formal regulatory landscape for Canadian companies, which requires them to air certain levels of Canadian content and contribute financially to a fund to help develop it.

Private broadcasters’ contributions to the Canadian Media Fund have been dwindling in line with dropping revenues and Joly announced Thursday that the federal government will increase its own share of that fund in order to keep its balance sheet steady.

 

Photo by THE CANADIAN PRESS Minister of Canadian Heritage Melanie Joly takes to the stage to outline the government’s vision for cultural and creative industries in a digital world in Ottawa, Thursday.

Just Posted

WATCH: A Russian new year party in Red Deer

Hundreds fill the G.H. Dawe Community Centre for the 10th Russian Children’s New Year Party

Car hits moose north of Red Deer, driver in hospital with life threatening injuries

One person was airlifted to hospital, and another taken by ambulance after… Continue reading

Red Deer’s Ten Thousand Villages to close in 2018

This will be the last Christmas for Red Deer’s Ten Thousand Villages.… Continue reading

Celestial light show can be seen over Red Deer this week

Local students stay up to watch the meteor shower

Businesses to gather to talk about crime

Red Deer Downtown Business Association understands challenges

Watch: Man plays flaming bagpipes while riding a unicycle in a ‘Star Wars’ costume

The sight of Darth Vader, riding a unicycle and playing flaming bagpipes,… Continue reading

Dying man’s wish to see new ‘Star Wars’ movie coming true

A dying man’s wish to see the new “Star Wars” movie is… Continue reading

Bountiful polygamist believed he couldn’t be prosecuted: lawyer

Winston Blackmore’s lawyer says Blackmore did not believe he could be prosecuted

Trudeaus, Mulroneys, Erdem? Canadians who could snag a royal wedding invite

Save the date. Kensington Palace announced Friday that Prince Harry and Meghan… Continue reading

More to be done to ensure timely justice, retiring Beverley McLachlin says

Canada’s retiring top judge says more must be done to ensure the… Continue reading

Labrador mayor who was shot in face in hunting accident has died

John Hickey accidently shot himself while checking rabbit snares

Shelter dogs could go vegan in Los Angeles

Los Angeles may soon be home to a lot more vegan dogs.… Continue reading

The coolest way to serve coffee at dinner’s end

I can put together a decent dinner party. But when it comes… Continue reading

Firefighter dies, thousands more take on California blaze

One of the thousands of firefighters battling a series of wildfires across… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month