Peavey Mart’s new flagship store in Red Deer is ready to welcome customers.
The soft opening for the new 40,000-square-foot facility is Friday – a private event was held Thursday to celebrate the store’s opening.
Doug Anderson, Peavey Mart president and CEO, said people in the company are “beyond excited” to see the store open.
“It’s been fun to watch the building go up and see all of the product come in. The excitement from the community has been so positive and we’re excited to finally showcase our flagship store here in Red Deer,” said Anderson.
The store is a “purpose-built” facility with a layout that’s different than most Peavey Mart stores, Anderson noted.
“It has a really great flow throughout the building, some expanded offerings in areas like clothing. There’s a different approach to how we display some of our large animal feed,” he said.
The outside selling space is “large and roomy” compared to the older Red Deer location, Anderson added.
“It provides us with the opportunity to display the product the way we want to and the way we like to showcase it,” he said.
David Simmonds, Peavey Mart chief operating officer, said the company is “really proud” of the building.
“It’s built as our largest facility in the chain. The experience is going to be brand new in all regards. We’re really excited about it,” he said.
Red Deer is the perfect location for a facility like this, he added.
“Red Deer has been home to us for many decades now – our home office is located here. The community and our desire to be here is really strong,” Simmonds said.
“We know that Red Deer acts as a hub for a lot of the communities in the outlying area. We do have stores in a lot of those areas, but they do come in on weekends and other times, so we know we’re going to see customers cross-shop our other rural stores in Central Alberta.”
The groundbreaking ceremony for the store, located at 2810 50 Ave., was held roughly one year ago.
“It seems like not that long ago to me that we were trying to work out where we would (build the new store),” he said, adding it’s been about two years since all of that initial planning began.
A grand opening will be held in June.