Nike likes city’s work on active living

Red Deer has designed its way into being an international leader in promoting activity.

Red Deer has designed its way into being an international leader in promoting activity.

The city is the only Canadian municipality out of nine case studies of exemplary active cities featured in Nike’s Designed to Move campaign. The campaign addresses the sedentary lifestyle epidemic.

Red Deer was profiled as a fast-growing city with a commitment to creating an urban environment that enables physical fitness and mobility.

Mayor Tara Veer said the recognition speaks to the municipality’s progress in positioning itself as an active city.

“We’re a very young city,” said Veer. “We’re one of the youngest cities in Canada. Because of that we have focused on sport and development. You can really see how that has translated into our community’s identity.”

Veer said the international sports company took note of the city’s strides in extending the life of its existing infrastructure into the winter season.

The city undertook a study analyzing transportation modes and collecting data on movement as part of the Integrated Movement Study.

It resulted in strategies to improve walkability, cycling and transit use in the city through a Mobility Playbook, which provides the guiding principles on how the city grows and develops.

Jeremy Bouw, a city divisional strategist, said the city was contacted by Nike in November.

The company had come across Red Deer’s Mobility Playbook on the consultant 8-80 Cities website while doing research on what cities were doing to integrate active transportation into daily commuting patterns.

Representatives from the sports company visited the city and took photos of residents being active in November.

“One of the things that we are really excited about is that we are starting to make things accessible year round,” said Bouw. “People walk to work in the winter time. They bike to work in the winter time or they take the bus.”

Red Deer’s well-used trail system was highlighted in the report. The securing of the Canada Winter Games also demonstrated that the city has a long-term commitment to build an active city year-round.

Other top cities included Buenos Aires, Argentina, New York City, Copenhagen, Denmark and Adelaide, Australia.

For more information on the Designed to Move campaign, visit

Just Posted

Red Deer teacher contracts condemning same-sex relationships ‘not acceptable’

Eggen says Red Deer Catholic Schools assured him they no longer have employees sign the form

Second-degree murder trial on hold until January

Jury not back until Jan. 7 for 2015 stabbing death trial while lawyers argue evidence issues

Hospitalizations jump in Red Deer due to opioid poisonings

Small city hospitals impacted more by opioid crisis

Stray dog spotted in one Red Deer neighbourhood, could be missing for 1 year

Red Deerians asked not to feed this german shepard

Witnesses describe scene of fatal 2016 collision

Delburne man on trial for manslaughter after being accused of causing collision

WATCH: CP Holiday Train rolls into Lacombe

Kelly Prescott performed for hundreds of Central Albertans

Trump comments upend U.S. approach to Huawei, trade talks

WASHINGTON — The United States and China have taken pains this week… Continue reading

WATCH: CP Holiday Train rolls into Lacombe

Kelly Prescott performed for hundreds of Central Albertans

Dumba scores twice, Wild rout Canadiens 7-1

ST. PAUL, Minn. — Reeling and banged up, the Minnesota Wild were… Continue reading

Coach Hunter wants up-tempo Team Canada as world junior squad hits ice

COLWOOD, B.C. — Team Canada coach Tim Hunter says the team that… Continue reading

Study finds female-led films outperform male ones

NEW YORK — A study organized by Time’s Up, the organization formed… Continue reading

Price Is Right contestant wins winter trip to Winnipeg, Churchill

WINNIPEG — Who wants to visit Winnipeg in the dead of winter?… Continue reading

CBC Gem streaming service to launch exclusive content, partners with Wattpad

TORONTO — The CBC has launched a new streaming service featuring live… Continue reading

‘Part of the solution:’ Alberta seeks proposals to build new refinery

EDMONTON — Alberta is looking for someone to build a new oil… Continue reading

Most Read